Head of Product Creative

Coinbase
United States
Workplace: RemoteFull timeUSD 243,865 - 286,900 annuallyFunction: Administration & Executive AssistanceExperience: 7+ yearsSkills: ["Leadership","Mentorship","Cross-functional collaboration","Creative strategy","Communication"]

Lead a multidisciplinary creative team of visual, motion, and illustration designers within the Consumer & Business Design organization. Own the creative direction and visual identity of Coinbase’s consumer product, driving unified product-launch storytelling from onboarding to GTM moments. Partner with Product Design, Engineering, and Marketing to evolve the design language across icons, color systems, and UI components, while mentoring the team to raise the quality bar in a remote-first environment.

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Coinbase
Coinbase
6 months ago

Head of Product Creative

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead a multidisciplinary creative team of visual, motion, and illustration designers within the Consumer & Business Design organization. Own the creative direction and visual identity of Coinbase’s consumer product, driving unified product-launch storytelling from onboarding to GTM moments. Partner with Product Design, Engineering, and Marketing to evolve the design language across icons, color systems, and UI components, while mentoring the team to raise the quality bar in a remote-first environment.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own the creative direction and visual identity of the Coinbase consumer product, defining how brand comes to life inside the app experience.
  • •Lead high-impact product launch campaigns from in-app onboarding through GTM feature moments with a unified story across touchpoints.
  • •Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration.
  • •Shape and evolve the Coinbase design language (icons, color systems, UI components) in collaboration with Brand Creative and Product Design.
  • •Build and mentor a team of visual, motion, and illustration designers through critique, shared standards, and a clear creative vision.

Pay and Benefits

Salary: USD 243,865 - 286,900 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •7+ years leading product-focused creative work across visual design, motion, and illustration, with a portfolio of shipped, high-impact product experiences.
  • •Deep mastery of typography, layout, color theory, and composition demonstrated through consumer product work.
  • •Proven ability to present creative strategy to senior leadership and align Product, Engineering, and Marketing stakeholders.
  • •Experience managing or mentoring senior designers and building scalable team rituals (critiques, reviews, shared systems) in a remote-first environment.
  • •Fluency in Figma and the Adobe Creative Suite, including proficiency with prototyping tools.
Experience:7+ yearsProduct-focused creative workConsumer product experiences
Skills:LeadershipMentorshipCross-functional collaborationCreative strategyCommunication
Languages:English
Tech Stack:FigmaAdobe Creative Suite

Company Brief

Coinbase
Operates a cryptocurrency exchange and financial services platform that enables buying, selling, storing, and earning crypto assets, institutional trading, custody, and developer tools for blockchain applications.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn