Marketing Analytics Manager

Own a unified B2B marketing measurement and customer-insights strategy across the full lifecycle—Awareness through Loyalty. Build executive dashboards and optimize acquisition, activation, and retention using lead funnel analytics, conversion optimization, and CAC management. Manage the end-to-end data lifecycle across Segment, Domo, Snowflake, Twilio, and SendGrid to deliver a single source of truth, while leading web tracking implementation and technology evaluation.