Junior Associate, Brand Marketing

Razorpay
Bengaluru
InternshipFunction: Marketing & GrowthSkills: ["Curiosity","Data-driven mindset","Creativity","Problem-solving","Self-starter"]

Work with the acquisition and retention marketing team to plan and execute campaigns across owned and paid channels. You’ll segment audiences, track user journeys, and support lifecycle marketing insights by analyzing performance metrics like CTR, VTR, and retention rates. Collaborate with product, design, and analytics teams while researching customer behavior and market trends, then run experiments to test creative and data-driven ideas that improve results.

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FursaFursa
Razorpay
Razorpay
1 day ago

Junior Associate, Brand Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Work with the acquisition and retention marketing team to plan and execute campaigns across owned and paid channels. You’ll segment audiences, track user journeys, and support lifecycle marketing insights by analyzing performance metrics like CTR, VTR, and retention rates. Collaborate with product, design, and analytics teams while researching customer behavior and market trends, then run experiments to test creative and data-driven ideas that improve results.
Location: Bengaluru
Employment Type: Internship
Job Function: Marketing & Growth
Seniority: Intern level

Key Responsibilities

  • •Assist in planning and executing marketing campaigns to acquire and retain users.
  • •Segment audiences and track journeys to support lifecycle marketing learning.
  • •Collaborate with product, design, and analytics teams to bring campaigns to life across owned and paid channels.
  • •Analyze campaign performance and interpret metrics like CTR, VTR, and retention rates to improve results.
  • •Research market trends and customer behavior to inform future campaigns and experiments.

Key Requirements

  • •Curious about how marketing works and what performs well, not just what looks good.
  • •Enthusiasm to learn the data-driven side of marketing, including acquisition funnels and retention strategies.
  • •Creative problem-solving mindset and interest in finding fresh ways to engage users.
  • •Self-starter attitude with strong organization and readiness to learn by doing.
Skills:CuriosityData-driven mindsetCreativityProblem-solvingSelf-starter

Company Brief

Razorpay
Provides payment processing, banking, lending, and financial infrastructure products for Indian businesses. Razorpay offers payment gateway services, payouts, banking-as-a-service, credit, and developer-focused APIs to help companies accept and manage online payments.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Bengaluru, India
Founded: 2014
WebsiteLinkedIn