Lifecycle Marketing Lead (Remote CAD)

Directive
Vancouver, Montreal, Toronto, Calgary, Ottawa
Workplace: RemoteFull timeCAD 130,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Client-facing communication","Leadership","Player-coach mindset","Experimentation","Commercial instincts"]

Build and scale a Lifecycle Marketing practice that helps clients turn demand into pipeline, revenue, retention, expansion, and long-term customer value. Serve as a player-coach to design lifecycle strategies and end-to-end journeys across acquisition, nurture, conversion, onboarding, and re-engagement. Lead segmentation, testing roadmaps, and measurement frameworks, while delivering hands-on client work across eCommerce and B2B/SaaS models using leading CRM and marketing automation platforms.

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Directive
Directive
2 days ago

Lifecycle Marketing Lead (Remote CAD)

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Last checked: 13 hours agoStatus: Live

Job Summary

Build and scale a Lifecycle Marketing practice that helps clients turn demand into pipeline, revenue, retention, expansion, and long-term customer value. Serve as a player-coach to design lifecycle strategies and end-to-end journeys across acquisition, nurture, conversion, onboarding, and re-engagement. Lead segmentation, testing roadmaps, and measurement frameworks, while delivering hands-on client work across eCommerce and B2B/SaaS models using leading CRM and marketing automation platforms.
Location: Vancouver, Montreal, Toronto, Calgary, Ottawa
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Establish how the company approaches lifecycle marketing across eCommerce and Service/SaaS clients.
  • •Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
  • •Develop segmentation strategies and testing roadmaps, including offers and conversion points.
  • •Build measurement frameworks connecting lifecycle activity to meaningful business outcomes.
  • •Deliver hands-on lifecycle strategy and client execution while helping define and grow the Lifecycle Marketing practice (methodology, service offerings, delivery model, and technology recommendations).

Pay and Benefits

Salary: CAD 130,000 - 160,000 annually
Perks:Health InsuranceDentalVisionDisability InsuranceLife InsurancePaid LeaveParental Leave401k

Key Requirements

  • •6+ years of experience in lifecycle marketing, CRM, marketing automation, retention, or related disciplines.
  • •Hands-on experience architecting lifecycle programs from scratch and improving imperfect existing programs.
  • •Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
  • •Working expertise in at least two major lifecycle/marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, Attentive).
  • •Ability to connect lifecycle activity to pipeline, revenue, retention, expansion, and other business outcomes, with strong client-facing communication.
Experience:6+ yearsB2BSaaSECommerceMarketing automationCRMRevOps
Skills:Client-facing communicationLeadershipPlayer-coach mindsetExperimentationCommercial instincts
Certifications:HubSpot certificationSalesforce certificationSalesforce Marketing Cloud certificationKlaviyo certification
Tech Stack:HubSpotSalesforce Marketing CloudSalesforcePardotKlaviyoMarketoAttentiveCRMMarketing automationCROZoomSlackPCMacSAPOracleNetSuiteEpicorInforERP

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor