Product Marketing Manager - Online

Esri
California
Workplace: OnsiteFull timeUSD 70,720 - 120,640 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Teamwork","Project management","Problem-solving","Detail-oriented"]

Product marketing lead responsible for go-to-market strategies, messaging, and cross-functional coordination to drive awareness, demand, and adoption of Esri’s SaaS products. Partners with product, industry, and sales teams to develop personas, positioning, and content, while leading launches, multi-channel enablement, and performance measurements in a global GIS software environment.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Esri
Esri
7 months ago

Product Marketing Manager - Online

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Product marketing lead responsible for go-to-market strategies, messaging, and cross-functional coordination to drive awareness, demand, and adoption of Esri’s SaaS products. Partners with product, industry, and sales teams to develop personas, positioning, and content, while leading launches, multi-channel enablement, and performance measurements in a global GIS software environment.
Location: California
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Develop go-to-market strategies for Esri products
  • •Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
  • •Understand user and buyer needs to create personas, positioning, and messaging
  • •Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
  • •Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
Travel: Medium travel

Pay and Benefits

Salary: USD 70,720 - 120,640 annually
Perks:Health InsuranceVision401kPaid LeaveLife Insurance

Key Requirements

  • •2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
  • •Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
  • •Strong interpersonal skills and thrives in a cross-functional team environment
  • •Experience with current marketing software, systems, and tools
  • •Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
Experience:2+ yearsGISSaaSMarketingArcGIS Online
Education:Bachelor's in Business/Marketing
Skills:CommunicationTeamworkProject managementProblem-solvingDetail-oriented
Languages:English
Tech Stack:ArcGISGIS conceptsMarketing softwareContent creation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn