Product Marketing Leader

Lemonade
Tel Aviv
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Leadership","Collaboration","Strategic thinking","Problem-solving"]

A senior product marketing leader responsible for shaping product value narratives, owning positioning and messaging, and driving end-to-end go-to-market initiatives. You’ll lead qualitative and quantitative customer research, define core USPs, shape launch narratives, and collaborate across Product, Growth, Design, and Marketing to optimize conversion and adoption in an AI-enabled insurance product environment.

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Lemonade
Lemonade
4 months ago

Product Marketing Leader

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

A senior product marketing leader responsible for shaping product value narratives, owning positioning and messaging, and driving end-to-end go-to-market initiatives. You’ll lead qualitative and quantitative customer research, define core USPs, shape launch narratives, and collaborate across Product, Growth, Design, and Marketing to optimize conversion and adoption in an AI-enabled insurance product environment.
Location: Tel Aviv
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
  • •Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
  • •Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
  • •Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
  • •Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling

Key Requirements

  • •7+ years of experience in product marketing, ideally in a product-led environment
  • •Proven ability to own positioning and messaging for products and features, not just execute against an existing strategy
  • •Strong track record of leading or heavily contributing to product launches, from narrative and go-to-market planning through launch performance and iteration
  • •Strong customer research capabilities, with experience using qualitative and quantitative insights to shape positioning and messaging decisions
  • •Excellent cross-functional partnership skills, with experience working closely with Product, Growth, Design, and Marketing teams
Experience:7+ yearsInsuranceAISaaSProduct marketing
Skills:CommunicationLeadershipCollaborationStrategic thinkingProblem-solving
Tech Stack:AI

Company Brief

Lemonade
Lemonade is a technology-first insurance carrier that uses AI and behavioral economics to offer renters, homeowners, pet, car, and life insurance with instant underwriting and claims, and a social-impact 'Giveback' model donating leftover premiums to nonprofits.
Industry: InsurTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2015
Glassdoor
Glassdoor: 3.5
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