Senior Manager, Field Marketing (1)

The Kraft Heinz Company
United States
Workplace: RemoteFull timeUSD 120,800 - 151,000 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsEducation: bachelorsSkills: ["Communication","Collaboration","Strategic thinking","Problem-solving","Organizational agility"]

Lead regional and local field marketing activation across one of four U.S. regions, translating national brand strategy into programs that build brand extensions and partnerships. Serve as local market expert by bringing forward insights, shaping relevant activations, and strengthening customer/operator relationships. Partner closely with Away From Home Brand, Marketing, Sales, and equipment teams to deliver flawless execution, align integrated plans cross-functionally, and ensure contractual compliance.

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The Kraft Heinz Company
The Kraft Heinz Company
3 months ago

Senior Manager, Field Marketing (1)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 24 days agoStatus: Live

Job Summary

Lead regional and local field marketing activation across one of four U.S. regions, translating national brand strategy into programs that build brand extensions and partnerships. Serve as local market expert by bringing forward insights, shaping relevant activations, and strengthening customer/operator relationships. Partner closely with Away From Home Brand, Marketing, Sales, and equipment teams to deliver flawless execution, align integrated plans cross-functionally, and ensure contractual compliance.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Translate national brand strategy into regional and local market programs, including Heinz Verified expansions and activations across key verticals.
  • •Serve as local market expert for emerging trends, competitive activity, and operator insights; use intelligence to shape more relevant programs.
  • •Lead execution of brand extensions and partnership activations across the assigned region and build relationships with customers and operators.
  • •Partner with local Sales teams, agencies, customers, and operators to deliver programs with operational excellence and address execution issues quickly.
  • •Work cross-functionally with Marketing and Sales to align priorities and ensure contractual compliance across programs and activations.
Travel: High travel

Pay and Benefits

Salary: USD 120,800 - 151,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor’s degree in business, marketing, or related field required; MBA with a marketing focus preferred.
  • •5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG sales, or related commercial roles.
  • •Strong ability to influence and build credibility across internal and external stakeholders.
  • •Creative mindset to develop impactful marketing integrations and locally relevant activations.
  • •Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Experience:5-7 yearsCPG salesFoodserviceMulti-channel marketingField marketing
Education:Bachelor's
Skills:CommunicationCollaborationStrategic thinkingProblem-solvingOrganizational agility
Tech Stack:Microsoft Office SuiteWordExcelPowerPointOutlook

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn