Customer Marketing Manager

Ivalua
Montreal, Pittsburgh
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Organizational skills","Teamwork","Strategic thinking","Innovation"]

Own multichannel customer marketing activities for the AMER region to drive adoption, loyalty, and upsell/cross-sell opportunities. Create lifecycle and nurturing campaigns, manage client communications and brand promotion, and leverage customer health dashboards to target at-risk accounts. Build reporting tools to demonstrate marketing ROI and collaborate closely with Customer Success, Field Marketing, Sales, and Product Marketing to deliver customer-focused growth.

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FursaFursa
Ivalua
Ivalua
1 day ago

Customer Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own multichannel customer marketing activities for the AMER region to drive adoption, loyalty, and upsell/cross-sell opportunities. Create lifecycle and nurturing campaigns, manage client communications and brand promotion, and leverage customer health dashboards to target at-risk accounts. Build reporting tools to demonstrate marketing ROI and collaborate closely with Customer Success, Field Marketing, Sales, and Product Marketing to deliver customer-focused growth.
Location: Montreal, Pittsburgh
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and lead multichannel customer marketing activities in the AMER region to increase adoption and loyalty and drive upsell opportunities.
  • •Create client communications and lifecycle marketing initiatives (cross-sell/upsell, referral program support, nurturing, re-engagement).
  • •Plan and execute strategic customer events (in-person and virtual) for key industries to strengthen customer communities and relationships.
  • •Build tracking and reporting tools to measure marketing ROI and use customer health dashboards to identify at-risk customers.
  • •Partner with Field Marketing, Sales, Product Marketing, and internal stakeholders (Customer Success executives, Sales executives, strategic account managers) to implement customer-focused strategies.

Pay and Benefits

Perks:Hybrid Work

Key Requirements

  • •5+ years of experience managing marketing strategy in a post-sales context (e.g., field marketing, customer marketing, or digital marketing).
  • •Proven success planning and executing campaigns/programs that generate upsells from an existing customer base (email, digital, events/webinars, nurturing).
  • •Strong marketing automation tool expertise, including HubSpot/Eloqua/Marketo and DemandBase/LinkedIn Ads.
  • •Ability to work closely with Account Executives and Customer Success Managers, influencing stakeholders with a marketing POV tied to business goals.
  • •Bachelor’s degree in Business Administration, Marketing, or a related field (or equivalent experience).
Experience:5+ years
Skills:CommunicationOrganizational skillsTeamworkStrategic thinkingInnovation
Tech Stack:HubSpotEloquaMarketoDemandBaseLinkedIn Ads

Company Brief

Ivalua
Provides a cloud-based procure-to-pay and sourcing platform that helps organizations manage procurement, supplier relationships, sourcing events, and spend analytics to drive cost savings, compliance, and supplier collaboration across global enterprises.
Industry: Procurement Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn