Senior Brand Strategy Lead, APAC

Airbnb
Singapore
Workplace: RemoteFull timeFunction: Strategy & Corporate DevelopmentExperience: 15+ yearsSkills: ["Strategic thinking","Cultural fluency","Collaboration","Emotional intelligence","Written and verbal communication"]

Own APAC brand strategy by translating Airbnb’s global brand platform into market-resonant narratives across India, Australia, Korea, China, and Japan. Partner with senior marketing and creative leaders to develop culturally grounded briefs, pressure-test global brand frameworks for regional relevance, and build cross-market strategic frameworks. Collaborate with Consumer Insights to identify research gaps, commission thinking, and lead APAC immersion sessions to help stakeholders develop deep regional fluency.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Airbnb
Airbnb
4 days ago

Senior Brand Strategy Lead, APAC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own APAC brand strategy by translating Airbnb’s global brand platform into market-resonant narratives across India, Australia, Korea, China, and Japan. Partner with senior marketing and creative leaders to develop culturally grounded briefs, pressure-test global brand frameworks for regional relevance, and build cross-market strategic frameworks. Collaborate with Consumer Insights to identify research gaps, commission thinking, and lead APAC immersion sessions to help stakeholders develop deep regional fluency.
Location: Singapore
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Partner with Regional Creative Directors and Senior Marketing Leads across India, Australia, Korea, China, and Japan to develop inspiring briefs anchored in local consumer insight.
  • •Pressure-test global brand frameworks and campaign platforms for APAC relevance early to flag tension points.
  • •Develop cross-market strategic frameworks mapping cultural similarities and differences and surfacing actionable opportunities for regional and local marketing.
  • •Create localization briefs for the International Creative team by synthesizing market-specific research, cultural context, and country marketing input.
  • •Partner with Consumer Insights to identify APAC research gaps, commission thinking, and build long-term brand and cultural understanding across the region.

Key Requirements

  • •15+ years of brand strategy experience, with demonstrable time working in or across multiple APAC markets (India, Australia, Korea, China, or Japan).
  • •Deep cultural fluency across APAC, understanding values, tensions, and behavioral patterns that shape travel, community, and belonging.
  • •Strong track record developing locally resonant briefs and campaigns in partnership with market-level marketing leads and creative teams.
  • •Experience working client-side or at a creative agency of record, with preference for consumer internet, travel, lifestyle, or technology brands.
  • •Expert at translating global brand ambitions into market-specific strategic frameworks without losing global coherence or local authenticity.
Experience:15+ yearsBrand strategyAPACConsumer internetTravelLifestyleTechnologyCreative agency
Skills:Strategic thinkingCultural fluencyCollaborationEmotional intelligenceWritten and verbal communication
Languages:English

Company Brief

Airbnb
Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn