Head of Demand Generation

Easygenerator
Dubai
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Strategic thinking","Communication","Analytical","Collaboration"]

Lead Easygenerator’s end-to-end demand engine (paid, organic, website, content, and conversion) to drive pipeline, authority, and revenue. Translate growth targets into clear roadmaps, manage a large marketing budget, and ensure scalable, measurable growth across channels. A hands-on, AI-enabled leader partnering with PMM, Revenue, and Leadership to optimize full-funnel performance.

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FursaFursa
Easygenerator
Easygenerator
6 months ago

Head of Demand Generation

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Lead Easygenerator’s end-to-end demand engine (paid, organic, website, content, and conversion) to drive pipeline, authority, and revenue. Translate growth targets into clear roadmaps, manage a large marketing budget, and ensure scalable, measurable growth across channels. A hands-on, AI-enabled leader partnering with PMM, Revenue, and Leadership to optimize full-funnel performance.
Location: Dubai
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own paid, organic, website, and conversion channels.
  • •Translate growth targets into clear priorities and roadmaps.
  • •Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
  • •Lead website structure, messaging, UX, landing pages, and CRO.
  • •Lead paid acquisition and budget alignment; Build scalable SEO/GEO and content clusters to grow authority and long-term pipeline.

Key Requirements

  • •5+ years in B2B SaaS digital growth; 2+ years team leadership
  • •Proven pipeline growth and €2M+ budget ownership
  • •Strong expertise in paid, CRO, and SEO/GEO
  • •Editorial judgment, digital design understanding, and enterprise sales awareness
  • •Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling)
Experience:5+ yearsB2B SaaSDigital growthMarketing
Skills:LeadershipStrategic thinkingCommunicationAnalyticalCollaboration
Tech Stack:ClaudeLLMSEOCROWeb analyticsAttributionGA4

Company Brief

Easygenerator
Provides a cloud-based e-learning authoring platform that enables instructional designers and subject-matter experts to create, publish, and track interactive online courses without coding.
Industry: EdTech
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Delft, Netherlands
Founded: 2013
WebsiteLinkedIn