Campaign Manager, Audience Development and Insights

The New York Times
London
Workplace: HybridFull timeFunction: Product ManagementSkills: ["Data storytelling","Client relationship building","Stakeholder management","Deadline management","Campaign optimization"]

Lead end-to-end branded content distribution campaigns across The New York Times channels, including on-site native placements, social, and third-party networks. Develop performance reporting that turns campaign metrics into actionable audience insights for clients and internal teams. Partner across creative, strategy, sales, and media planning in multiple international markets to optimize campaigns, advise best practices, and evolve measurement through new technologies, vendor partners, and effectiveness frameworks.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
The New York Times
The New York Times
2 months ago

Campaign Manager, Audience Development and Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 27 minutes agoStatus: Live

Job Summary

Lead end-to-end branded content distribution campaigns across The New York Times channels, including on-site native placements, social, and third-party networks. Develop performance reporting that turns campaign metrics into actionable audience insights for clients and internal teams. Partner across creative, strategy, sales, and media planning in multiple international markets to optimize campaigns, advise best practices, and evolve measurement through new technologies, vendor partners, and effectiveness frameworks.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Manager level

Key Responsibilities

  • •Schedule, manage, and optimize distribution campaigns across on-site placements, social channels, and third-party distribution networks.
  • •Create weekly and end-of-campaign performance reports translating metrics into actionable insights for clients and internal stakeholders.
  • •Advise editorial, production, and design teams on branded content best practices, new formats, and distribution strategies.
  • •Partner with sales, strategy, and creative teams during pre-sale to support pitches with audience insights, benchmarks, and best practices.
  • •Support campaign effectiveness and brand measurement solutions, including brand lift studies and evaluation of emerging measurement tools and vendors.

Pay and Benefits

Perks:MedicalDentalVision401kPaid LeavePaid SickPaid ParentalEquity

Key Requirements

  • •Experience managing branded content distribution campaigns using tools such as Google ads manager and social media advertising platforms (Facebook, Instagram, YouTube, TikTok).
  • •Use data analysis and storytelling to explain the “why” behind research results.
  • •Experience in a client-facing role managing stakeholders.
  • •Ability to handle multiple projects in a fast-paced, deadline-driven environment.
  • •Knowledge of media tools and audience measurement tools (e.g., MRI, Ipsos Affluent Survey, GWI, SimilarWeb, Google Analytics).
Experience:AdvertisingMediaSocial media
Skills:Data storytellingClient relationship buildingStakeholder managementDeadline managementCampaign optimization
Languages:English
Tech Stack:Google ads managerPressboardFacebookInstagramYoutubeTiktokGoogle AnalyticsMRIIpsos Affluent SurveyGWISimilarWebBrand lift studiesAttention-based methodologies

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn