Lifecycle Marketing Associate

Fasset
Pakistan
Workplace: RemoteOthersFunction: Marketing & GrowthSkills: ["Analytical mindset","Cross-functional collaboration","Detail-oriented","Organized","Tenacity"]

Own retention and lifecycle marketing to reduce churn and drive repeat usage and transactions. Roll out and configure a new CRM, building workflows, segmentation, and integrations, then design lifecycle journeys across onboarding, activation, engagement, and win-back. Execute multi-channel retention campaigns (email, push, SMS, in-app), track churn and campaign performance, partner with Performance Marketing and Product, and continuously A/B test and optimize messaging, timing, and channels.

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FursaFursa
Fasset
Fasset
3 months ago

Lifecycle Marketing Associate

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own retention and lifecycle marketing to reduce churn and drive repeat usage and transactions. Roll out and configure a new CRM, building workflows, segmentation, and integrations, then design lifecycle journeys across onboarding, activation, engagement, and win-back. Execute multi-channel retention campaigns (email, push, SMS, in-app), track churn and campaign performance, partner with Performance Marketing and Product, and continuously A/B test and optimize messaging, timing, and channels.
Location: Pakistan
Workplace: Remote
Employment Type: Others
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead the rollout and setup of the new CRM platform, including workflows, segmentation, and integrations
  • •Design and implement lifecycle marketing journeys across onboarding, activation, engagement, and win-back
  • •Build and execute retention campaigns across email, push, SMS, and in-app to reduce churn and drive repeat transactions
  • •Segment users by behavior, value, and lifecycle stage to personalize messaging and offers
  • •Track and report retention metrics (churn rate, repeat usage, and campaign performance) and collaborate with Performance Marketing and Product to improve engagement

Key Requirements

  • •3–5 years of experience in CRM, lifecycle marketing, or retention marketing
  • •Hands-on experience setting up or managing a CRM platform (e.g., MoEngage, Braze, CleverTap or similar)
  • •Strong understanding of lifecycle marketing, including segmentation and journey design
  • •Analytical mindset to track churn, repeat usage, and campaign performance metrics
  • •Experience running multi-channel campaigns (email, push, SMS, in-app) and working with A/B testing frameworks in CRM platforms
Experience:FintechConsumer appsHigh-growth startups
Skills:Analytical mindsetCross-functional collaborationDetail-orientedOrganizedTenacity
Tech Stack:CRMMoEngageBrazeCleverTapEmailPush notificationsSMSIn-appA/B testingSQL

Company Brief

Fasset
Provides a digital asset platform focused on investing, payments, and financial access for users in emerging markets. The company offers tools to buy, hold, and use crypto and tokenized assets across several regions.
Industry: Blockchain & Web3
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: Dubai, United Arab Emirates
Founded: 2019
WebsiteLinkedIn