Head, Pricing Strategy

Delivery Hero
Singapore
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsEducation: bachelorsSkills: ["Problem-solving","Communication","Stakeholder management","Presentation","Independent problem-solving"]

Lead APAC pricing strategy across Delivery Hero brands (primarily foodpanda), owning fee structure for millions of users. Define and execute regional pricing roadmap, drive innovative pricing initiatives, and scale opportunities based on customer willingness to pay. Build aligned pricing experimentation plans across cross-functional teams, guide app fee communication through product features, and manage target setting and the customer fee P&L. Lead and align the APAC pricing strategy team.

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Delivery Hero
Delivery Hero
1 month ago

Head, Pricing Strategy

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Job Summary

Lead APAC pricing strategy across Delivery Hero brands (primarily foodpanda), owning fee structure for millions of users. Define and execute regional pricing roadmap, drive innovative pricing initiatives, and scale opportunities based on customer willingness to pay. Build aligned pricing experimentation plans across cross-functional teams, guide app fee communication through product features, and manage target setting and the customer fee P&L. Lead and align the APAC pricing strategy team.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute pricing strategy across APAC markets, primarily covering the Foodpanda brand.
  • •Drive new strategic pricing initiatives to improve global pricing strategy, operations, experimentation, and tooling, including AI/automation integration.
  • •Identify, test, and scale opportunities to capture customer willingness to pay while maintaining fair and competitive price perception.
  • •Build and align the pricing experimentation roadmap across cross-functional teams and local markets.
  • •Manage the APAC pricing strategy team and guide user-facing product feature developments to communicate fees in the consumer app.

Key Requirements

  • •7+ years of experience in pricing, analytics, top-tier consultancy, or a related field.
  • •Bachelor’s degree in Economics, Mathematics, Engineering, Statistics, or a similar quantitative field.
  • •Strong problem-solving with proven SQL and Python/R experience, leveraging data analysis and A/B testing.
  • •Ability to communicate effectively across all organizational levels and manage multiple stakeholders.
  • •Proactive mindset with a track record of tackling complex problems autonomously, including stakeholder management and presentation skills.
Experience:7+ years
Education:Bachelor's in Economics, Mathematics, Engineering, Statistics, or a similar quantitative field
Skills:Problem-solvingCommunicationStakeholder managementPresentationIndependent problem-solving
Languages:English
Tech Stack:SQLPythonRA/B testingAIAutomation

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
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