Head, Pricing Strategy (APAC)

Lead APAC pricing strategy across Delivery Hero brands (primarily foodpanda), owning fee structure for millions of users. Define and execute regional pricing roadmap, drive innovative pricing initiatives, and scale opportunities based on customer willingness to pay. Build aligned pricing experimentation plans across cross-functional teams, guide app fee communication through product features, and manage target setting and the customer fee P&L. Lead and align the APAC pricing strategy team.