Principal Product Marketing Manager - Segments

Intercom
San Francisco
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Written communication","Editorial judgment","Systems thinking","Cross-functional collaboration","Strategic execution"]

Own how Fin positions itself across priority industries and segments, starting with Enterprise. Translate audience cohorts into precise vertical messaging and a core bill of materials—web pages, demos, sales decks, sales plays, and campaign messaging. Lead Enterprise “trust” narrative, partner with sales to capture requirements for R&D, and support demand gen through targeting and co-created campaign journeys. Build reusable messaging frameworks and iterate based on field feedback and conversion signals.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Intercom
Intercom
1 day ago

Principal Product Marketing Manager - Segments

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own how Fin positions itself across priority industries and segments, starting with Enterprise. Translate audience cohorts into precise vertical messaging and a core bill of materials—web pages, demos, sales decks, sales plays, and campaign messaging. Lead Enterprise “trust” narrative, partner with sales to capture requirements for R&D, and support demand gen through targeting and co-created campaign journeys. Build reusable messaging frameworks and iterate based on field feedback and conversion signals.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define industry messaging from audience cohorts and build the core bill of materials for priority industries (web landing pages, demos, sales decks, sales plays, campaign messaging)
  • •Own Enterprise segment product marketing, including the segment messaging and “trust” story enterprise buyers need
  • •Partner with sales to understand enterprise customer requirements and feed them back into R&D
  • •Support campaign messaging and demand gen by defining audience targeting and co-creating campaign journeys
  • •Create messaging frameworks and iterate on messaging effectiveness using field feedback, conversion signals, and rep confidence

Key Requirements

  • •6+ years in product marketing, solutions marketing, or industry/segment marketing in a B2B SaaS environment
  • •Built industry/vertical messaging and shipped assets, demonstrating what landed in market and why
  • •Owned Enterprise or segment marketing, including trust/security and enterprise requirements messaging
  • •Partnered with demand gen and campaigns, owning messaging and driving campaign outcomes that converted
  • •Strong product and technical fluency: read docs, use the product, and understand AI differentiation across model, app, and infrastructure
Experience:6+ yearsB2B SaaS
Skills:Written communicationEditorial judgmentSystems thinkingCross-functional collaborationStrategic execution
Languages:English
Tech Stack:SalesforceIntercomAgentforceAI

Company Brief

Intercom
Provides a customer messaging platform combining chat, bots, and product tours to help businesses convert, engage, and support customers across their lifecycle. Integrates with CRM and workflow tools for personalized in-app and email communication.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn