Principal Ad Research and Insights

HP
Palo Alto, California
Workplace: OnsiteFull timeUSD 130,700 - 205,200 annuallyFunction: Research & Scientific (R&D)Experience: 10+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Analytical acumen","Problem-solving","Stakeholder influence"]

Design and execute primary advertising research to demonstrate the effectiveness of HP Media Network offerings. Own the end-to-end research process—from methodology design through analysis and synthesis—then translate findings into compelling case studies and sales-ready narratives. Partner with Ad Sales, Client Solutions, Ad Operations, and Product Marketing to align insights with go-to-market priorities, establish measurement frameworks, and surface network-level trends that drive advertiser confidence and revenue growth.

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FursaFursa
HP
HP
1 month ago

Principal Ad Research and Insights

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Design and execute primary advertising research to demonstrate the effectiveness of HP Media Network offerings. Own the end-to-end research process—from methodology design through analysis and synthesis—then translate findings into compelling case studies and sales-ready narratives. Partner with Ad Sales, Client Solutions, Ad Operations, and Product Marketing to align insights with go-to-market priorities, establish measurement frameworks, and surface network-level trends that drive advertiser confidence and revenue growth.
Location: Palo Alto, California
Workplace: Onsite
Employment Type: Full time
Job Function: Research & Scientific (R&D)
Seniority: Mid level

Key Responsibilities

  • •Design and execute primary research studies (e.g., brand lift, purchase intent, messaging effectiveness, audience insights) to assess advertiser campaign impact across HP Media Network.
  • •Own the end-to-end research process, including methodology design, kickoff calls, vendor coordination (as applicable), data analysis, interpretation, and synthesis for internal and external presentations.
  • •Translate research outcomes into clear, persuasive case studies, narratives, and sales-ready materials demonstrating campaign effectiveness and advertiser ROI.
  • •Partner with Ad Sales, Client Solutions, Ad Operations, and Product Marketing to align research outputs with active and prospective sales priorities.
  • •Develop measurement frameworks and communicate research findings and network-level insights while continuously improving research methodologies and insight storytelling.

Pay and Benefits

Salary: USD 130,700 - 205,200 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision

Key Requirements

  • •10+ years in digital media with experience in advertising research, media insights, or measurement using primary research execution.
  • •Deep knowledge of advertising effectiveness measurement, including brand lift, audience insights, and campaign impact studies.
  • •Knowledge of key ad performance measurement partners and their methodologies.
  • •Proven ability to translate complex or ambiguous data and research into compelling insights, case studies, and client-facing narratives.
  • •Bachelor’s degree or equivalent experience.
Experience:10+ yearsDigital mediaAdvertising research
Education:Bachelor's
Skills:CommunicationPresentationAnalytical acumenProblem-solvingStakeholder influence
Tech Stack:Microsoft OfficeExcelPowerPointOutlook

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn