5 days ago

Principal Ad Research and Insights

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Last checked: 7 hours agoStatus: Live

Job Summary

Design and execute primary advertising research to demonstrate the effectiveness of HP Media Network offerings. Own the end-to-end research process—from methodology design through analysis and synthesis—then translate findings into compelling case studies and sales-ready narratives. Partner with Ad Sales, Client Solutions, Ad Operations, and Product Marketing to align insights with go-to-market priorities, establish measurement frameworks, and surface network-level trends that drive advertiser confidence and revenue growth.

Location: Palo Alto

Workplace: Onsite

Employment Type: Full time

Job Function: Research & Scientific (R&D)

Seniority: Mid level

Key Responsibilities

•Design and execute primary research studies (e.g., brand lift, purchase intent, messaging effectiveness, audience insights) to assess advertiser campaign impact across HP Media Network.
•Own the end-to-end research process, including methodology design, kickoff calls, vendor coordination (as applicable), data analysis, interpretation, and synthesis for internal and external presentations.
•Translate research outcomes into clear, persuasive case studies, narratives, and sales-ready materials demonstrating campaign effectiveness and advertiser ROI.
•Partner with Ad Sales, Client Solutions, Ad Operations, and Product Marketing to align research outputs with active and prospective sales priorities.
•Develop measurement frameworks and communicate research findings and network-level insights while continuously improving research methodologies and insight storytelling.

Pay and Benefits

Salary: USD 130,700 - 205,200 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision

Key Requirements

•10+ years in digital media with experience in advertising research, media insights, or measurement using primary research execution.
•Deep knowledge of advertising effectiveness measurement, including brand lift, audience insights, and campaign impact studies.
•Knowledge of key ad performance measurement partners and their methodologies.
•Proven ability to translate complex or ambiguous data and research into compelling insights, case studies, and client-facing narratives.
•Bachelor’s degree or equivalent experience.

Experience:10+ yearsDigital mediaAdvertising research

Education:Bachelor's

Skills:CommunicationPresentationAnalytical acumenProblem-solvingStakeholder influence

Tech Stack:Microsoft OfficeExcelPowerPointOutlook

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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