Manager, Programming Publicity

NBC Universal
Miami
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Writing","Strategic planning","Analytical thinking","Relationship building","Organizational skills"]

Lead Telemundo’s programming publicity for daytime scripted and unscripted entertainment, developing external publicity plans that drive maximum positive consumer coverage. Write and manage press materials in English and Spanish, coordinate PR activities (junkets, interviews, EPKs and press kits), and build relationships with top consumer journalists. Own digital publicity and creator/influencer strategy, using AI-powered communications, monitoring, and analytics to optimize campaign performance and provide actionable insights to leadership.

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NBC Universal
NBC Universal
1 day ago

Manager, Programming Publicity

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Last checked: 20 hours agoStatus: Live

Job Summary

Lead Telemundo’s programming publicity for daytime scripted and unscripted entertainment, developing external publicity plans that drive maximum positive consumer coverage. Write and manage press materials in English and Spanish, coordinate PR activities (junkets, interviews, EPKs and press kits), and build relationships with top consumer journalists. Own digital publicity and creator/influencer strategy, using AI-powered communications, monitoring, and analytics to optimize campaign performance and provide actionable insights to leadership.
Location: Miami
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute comprehensive external publicity plans to generate positive coverage for programming premieres, priorities, and related entertainment projects.
  • •Create consumer press materials in English and Spanish and coordinate PR activities including press junkets, media interviews, on-set visits, photo shoots, EPKs, and press kits.
  • •Ensure digital publicity is integrated into all campaigns, building targeted strategies for social media influencers/content creators and identifying appropriate influencers per campaign.
  • •Monitor and analyze campaign performance, media sentiment, audience engagement, and competitive trends using traditional and AI-enabled analytics tools, then provide actionable insights.
  • •Collaborate across marketing, digital marketing, cross-promotions, and programming teams to deliver cohesive, consistent promotional plans; also prepare talent and executives for media interviews and press events.
Travel: Medium travel

Key Requirements

  • •Bachelor’s degree in Public Relations or a related field.
  • •Minimum 5 years of publicity/communications experience.
  • •Ability to write press materials in both English and Spanish.
  • •Deep understanding of the U.S. Hispanic media landscape, audience behavior, and social media best practices.
  • •Proficiency with Microsoft Office (Word, Excel, PowerPoint) and familiarity with media monitoring and project management platforms.
Experience:5+ yearsPublicityCommunicationsEntertainment mediaHispanic media
Education:Bachelor's in Public Relations
Skills:WritingStrategic planningAnalytical thinkingRelationship buildingOrganizational skills
Licenses:Valid driver’s license
Languages:EnglishSpanish
Tech Stack:Microsoft OfficeWordExcelPowerPointDigital mediaSocial media

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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