Marketing Lead

LunaJoy Health
Dominican Republic, Peru, Argentina, Colombia, Mexico, Costa Rica, Uruguay, Honduras, Brazil
Workplace: RemoteContractUSD 1,500 - 2,000 monthlyFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Leadership","Strategy","Execution","Ownership","Collaboration"]

Marketing Lead responsible for owning and scaling LunaJoy Health’s digital acquisition with a strong emphasis on paid performance across Google and Meta, building scalable marketing systems, running experiments, and collaborating with operations, clinical, and leadership teams to drive growth for a remote, mission-driven healthcare startup.

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LunaJoy Health
LunaJoy Health
6 months ago

Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Marketing Lead responsible for owning and scaling LunaJoy Health’s digital acquisition with a strong emphasis on paid performance across Google and Meta, building scalable marketing systems, running experiments, and collaborating with operations, clinical, and leadership teams to drive growth for a remote, mission-driven healthcare startup.
Location: Dominican Republic, Peru, Argentina, Colombia, Mexico, Costa Rica, Uruguay, Honduras, Brazil
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics.
  • •Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities.
  • •Track, analyze, and optimize against KPIs including CAC, CTR, CVR, ROAS, and lead quality, translating insights into clear actions.
  • •Manage and allocate budgets strategically to maximize ROI while supporting long-term growth goals.
  • •Build and refine audience segmentation and funnel strategies using data-driven insights and lifecycle thinking.

Pay and Benefits

Salary: USD 1,500 - 2,000 monthly
Perks:Remote Work

Key Requirements

  • •4–7+ years of experience in digital marketing, growth marketing, or performance marketing.
  • •2+ years of hands-on experience managing and scaling Google Ads and Meta Ads campaigns.
  • •Demonstrated success in scaling paid acquisition efforts in a startup, scale-up, or high-growth environment.
  • •Strong analytical skills with the ability to interpret data and drive optimization decisions.
  • •Experience using tools such as Google Analytics, Meta Business Manager, and ad reporting dashboards.
Experience:4-7 yearsMarketingGrowthPaid media
Skills:LeadershipStrategyExecutionOwnershipCollaboration
Tech Stack:Google AdsMeta AdsGoogle AnalyticsMeta Business Manager

Eligibility

Work Authorization:Sponsorship available.

Company Brief

LunaJoy Health
LunaJoy Health provides telehealth medication abortion services and reproductive health care, connecting patients with remote clinicians and delivering prescriptions by mail while offering counseling and follow-up support.
Industry: HealthTech
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: United States
Website