Business Analyst II (Lifecycle Marketing)

Whoop
Boston
Workplace: OnsiteFull timeUSD 100,000 - 125,000 annuallyFunction: Business OperationsExperience: 2+ yearsEducation: bachelorsSkills: ["Problem-solving","Communication","Collaboration","Attention to detail","Self-starting"]

Partner with WHOOP’s Lifecycle Marketing team to analyze member communication performance across channels, segments, and lifecycle stages. Use SQL-driven analytics, experimentation (A/B testing), and data modeling to build dashboards and reports that track lifecycle metrics and campaign effectiveness. Translate findings into actionable recommendations on targeting, timing, and content, enabling data-driven decisions that improve engagement, monetization, and retention.

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Whoop
Whoop
4 weeks ago

Business Analyst II (Lifecycle Marketing)

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Last checked: 8 hours agoStatus: Live

Job Summary

Partner with WHOOP’s Lifecycle Marketing team to analyze member communication performance across channels, segments, and lifecycle stages. Use SQL-driven analytics, experimentation (A/B testing), and data modeling to build dashboards and reports that track lifecycle metrics and campaign effectiveness. Translate findings into actionable recommendations on targeting, timing, and content, enabling data-driven decisions that improve engagement, monetization, and retention.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Analyze member communication performance across channels, segments, and lifecycle stages to identify trends and insights for messaging strategy.
  • •Collaborate with Lifecycle Marketing stakeholders to answer business questions, surface opportunities, and recommend data-grounded strategies.
  • •Design and analyze experiments such as A/B testing to evaluate lifecycle campaigns and inform targeting, timing, and content roadmap decisions.
  • •Build and maintain dashboards and reports to track key lifecycle metrics and provide real-time campaign and member behavior visibility.
  • •Develop and maintain data models connecting communication, behavioral, and engagement metrics to support consistent lifecycle reporting and proactive recommendations.

Pay and Benefits

Salary: USD 100,000 - 125,000 annually
Equity and Bonus:Equity

Key Requirements

  • •2+ years of experience as a Business Analyst or similar role in a growth, lifecycle, or product-focused environment.
  • •Bachelor’s degree in Statistics, Business, Economics, Data Science, or a related field.
  • •Strong technical and analytical skills with SQL required.
  • •Proficiency with data visualization tools such as Sigma (or similar).
  • •Ability to distill complex data into clear, actionable insights and communicate effectively with stakeholders.
Experience:2+ yearsGrowthLifecycle marketingProduct analytics
Education:Bachelor's
Skills:Problem-solvingCommunicationCollaborationAttention to detailSelf-starting
Tech Stack:SQLSigma

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn