Trade Marketing Specialist

Kerry Group
Istanbul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Stakeholder management","Analytical skills","Attention to detail","Ownership","Solution-oriented mindset","Problem-solving","Inclusiveness","Collaborative mindset"]

Drive DaVinci Gourmet’s brand and trade execution strategy in Turkey by translating global brand direction into customer-centric trade marketing actions. Own annual marketing plan execution (trade promotions, menu updates, sampling, POSM and visibility) across HORECA and distributor networks, ensuring strict brand guideline compliance. Partner with Sales and distributor teams for sales enablement, deliver training, plan and execute product launches, and produce monthly reports using actionable market and customer insights.

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Kerry Group
Kerry Group
4 days ago

Trade Marketing Specialist

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Last checked: 10 hours agoStatus: Live

Job Summary

Drive DaVinci Gourmet’s brand and trade execution strategy in Turkey by translating global brand direction into customer-centric trade marketing actions. Own annual marketing plan execution (trade promotions, menu updates, sampling, POSM and visibility) across HORECA and distributor networks, ensuring strict brand guideline compliance. Partner with Sales and distributor teams for sales enablement, deliver training, plan and execute product launches, and produce monthly reports using actionable market and customer insights.
Location: Istanbul
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support execution of annual DaVinci Gourmet trade marketing plans including NPD launches, trade promotions, menu updates, sampling programs, and visibility initiatives.
  • •Execute trade activations and visibility across HORECA and distributor networks, managing POSM, branded equipment, menu boards, and visibility materials with full guideline compliance.
  • •Partner with distributor marketing and sales teams, delivering training on brand guidelines, product knowledge, menu execution, and activation standards.
  • •Plan and execute product launches, including menu updates, POSM deployment, sampling plans, customer activations, and cross-functional trade readiness.
  • •Conduct field visits (approx. 75% travel) and deliver monthly trade marketing reports with accurate, actionable insights from market and customer feedback.
Travel: Extensive travel

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Food Technology, or a related field.
  • •Minimum 2 years of experience in FMCG or Foodservice marketing/trade marketing in a multinational environment.
  • •Excellent communication, presentation, and stakeholder management skills.
  • •Strong analytical skills to interpret sales, customer, and market data.
  • •Proficiency in English and Turkish; ability to travel up to 75% for field execution.
Experience:2+ yearsFMCGFoodservice marketingMultinational environment
Education:Bachelor's in Marketing, Business, Food Technology (or related field)
Skills:CommunicationPresentationStakeholder managementAnalytical skillsAttention to detailOwnershipSolution-oriented mindsetProblem-solvingInclusivenessCollaborative mindset
Languages:EnglishTurkish

Company Brief

Kerry Group
Kerry Group is a global taste and nutrition company supplying ingredients, flavours and integrated solutions to the food, beverage and pharmaceutical industries, serving manufacturers with product development, technical support and supply chain services.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tralee, Ireland
Founded: 1972
WebsiteLinkedIn