Senior Manager Social and Influencer

Puma
Bengaluru
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Strategic thinking","Content creation","Collaboration","Analytics","Relationship management"]

Lead PUMA India’s social media presence across Instagram, X, YouTube, and Pinterest by developing strategy, creating and curating platform-specific content, and managing community engagement. Own influencer marketing end-to-end—from identification and onboarding to briefing, approval, and post-launch reviews—while tracking ROI. Partner with internal teams and external agencies to execute campaigns, monitor performance metrics, and optimize future results and brand consistency.

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FursaFursa
Puma
Puma
7 hours ago

Senior Manager Social and Influencer

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Last checked: 1 day agoStatus: Live

Job Summary

Lead PUMA India’s social media presence across Instagram, X, YouTube, and Pinterest by developing strategy, creating and curating platform-specific content, and managing community engagement. Own influencer marketing end-to-end—from identification and onboarding to briefing, approval, and post-launch reviews—while tracking ROI. Partner with internal teams and external agencies to execute campaigns, monitor performance metrics, and optimize future results and brand consistency.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Develop and implement social media strategies to increase brand engagement across Instagram, X, YouTube, and Pinterest.
  • •Manage PUMA India’s social media accounts, ensuring consistent brand messaging and timely community responses.
  • •Create, curate, and oversee high-quality content with design and copy teams, and maintain a content calendar aligned to trends and formats.
  • •Identify, onboard, and manage influencers and agencies, executing campaigns end-to-end including planning, outreach, negotiation, briefing, approvals, and post-launch review.
  • •Track and analyze social and influencer performance metrics (engagement, reach, traffic, conversions) and use insights to optimize campaigns and ROI.

Key Requirements

  • •5+ years of relevant experience in social media management, digital marketing, or brand content strategy.
  • •Experience managing brand accounts at significant scale with engagement across Instagram, X, YouTube, and Pinterest.
  • •Proven track record running influencer campaigns and managing external agency partners.
  • •Strong portfolio of social campaigns or brand content.
  • •Ability to collaborate with design and copy teams to ensure compelling, platform-specific brand-aligned content.
Experience:5+ yearsSocial mediaDigital marketingBrand contentInfluencer marketing
Skills:Strategic thinkingContent creationCollaborationAnalyticsRelationship management
Tech Stack:InstagramXYouTubePinterest

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn