2 days ago

TikTok LIVE & Music Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own global product marketing strategy for TikTok LIVE & Music, defining positioning, messaging, creatives, and culturally resonant narratives. Lead end-to-end campaign development and execution to drive awareness and adoption for billions of users and creators. Partner closely with product, regional marketing, creative, media, social, PR, insights, and finance to ensure aligned, locally nuanced execution, while supporting owned program planning and brand consistency.

Location: Los Angeles

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead end-to-end development and execution of high-impact marketing campaigns.
•Translate product features/programs into culturally relevant stories that drive awareness and adoption.
•Coordinate cross-functional planning and execution across creative, media, social, PR, product, artist teams, insights, and finance.
•Support planning for owned programs and identify opportunities to innovate formats and elevate creator/viewer experiences.
•Ensure brand consistency across campaigns and materials with company voice, messaging, and design standards.

Key Requirements

•5+ years of experience in product marketing, campaign management, or integrated marketing.
•Proven track record launching campaigns that drive product awareness and adoption.
•Strong project management skills to manage multiple workstreams simultaneously.
•Demonstrated ability to collaborate effectively across cross-functional teams.
•Creative thinking with a passion for storytelling and culture.

Experience:Product marketingCampaign managementIntegrated marketingLivestreamingMusic productsCreator platformsSocial media ecosystems

Skills:StorytellingProject managementCross-functional collaborationCommunicationStakeholder influence

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

TikTok

2 days ago

TikTok LIVE & Music Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead end-to-end development and execution of high-impact marketing campaigns.
•Translate product features/programs into culturally relevant stories that drive awareness and adoption.
•Coordinate cross-functional planning and execution across creative, media, social, PR, product, artist teams, insights, and finance.
•Support planning for owned programs and identify opportunities to innovate formats and elevate creator/viewer experiences.
•Ensure brand consistency across campaigns and materials with company voice, messaging, and design standards.

Key Requirements

•5+ years of experience in product marketing, campaign management, or integrated marketing.
•Proven track record launching campaigns that drive product awareness and adoption.
•Strong project management skills to manage multiple workstreams simultaneously.
•Demonstrated ability to collaborate effectively across cross-functional teams.
•Creative thinking with a passion for storytelling and culture.

Experience:Product marketingCampaign managementIntegrated marketingLivestreamingMusic productsCreator platformsSocial media ecosystems

Skills:StorytellingProject managementCross-functional collaborationCommunicationStakeholder influence

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn