Sr. Product Marketing Manager

Checkr
Denver, San Francisco
Workplace: OnsiteFull timeUSD 162,000 - 225,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Persuasive storytelling","Executive-level influence","Analytical thinking","Bias toward action"]

Own positioning and GTM strategy for fraud detection and identity risk solutions, driving messaging from narrative to measurable pipeline impact. Build fraud narratives from market and competitive signals, translate insights into GTM strategy, pricing input, and product roadmap influence, and equip sales and partnerships with playbooks and collateral. Represent the company as a subject matter expert in customer meetings and industry events.

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FursaFursa
Checkr
Checkr
1 month ago

Sr. Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 8 months ago

Job Summary

Own positioning and GTM strategy for fraud detection and identity risk solutions, driving messaging from narrative to measurable pipeline impact. Build fraud narratives from market and competitive signals, translate insights into GTM strategy, pricing input, and product roadmap influence, and equip sales and partnerships with playbooks and collateral. Represent the company as a subject matter expert in customer meetings and industry events.
Location: Denver, San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end GTM strategy across fraud detection and identity risk portfolio and specialized verification products.
  • •Develop fraud narrative by connecting trends to differentiated positioning and translating it into messaging for mid-market and enterprise buyers.
  • •Equip sales and partnership teams with playbooks, talking points, and collateral so they can handle complex, consultative deals.
  • •Lead market, customer, and competitive intelligence including buyer research, win/loss analysis, and competitive battlecards; translate into GTM strategy, pricing input, and product roadmap influence.
  • •Represent the company in customer meetings and industry events as a subject matter expert.

Pay and Benefits

Salary: USD 162,000 - 225,000 annually
Perks:Learning BudgetHealth InsuranceDentalVisionParental LeavePaid LeaveWellness Stipend

Key Requirements

  • •6+ years of B2B product marketing experience, including experience marketing to HR buyers (plus) and background in fraud detection, identity verification, risk, compliance, or security (plus).
  • •Own complex GTM programs end-to-end, building strategy and plan and delivering measurable outcomes autonomously.
  • •Influence roadmap decisions and operate credibly at the executive level even without being the most senior person.
  • •Strong written and verbal communication with persuasive storytelling; comfortable presenting to and fielding questions from executives and customers.
  • •Comfort with ambiguity and a bias toward action in fast-paced environments; leverage AI tools to drive efficiency and smarter workflows.
Experience:6+ yearsB2BProduct marketingFraud detectionIdentity verificationRiskComplianceSecurity
Skills:CommunicationPersuasive storytellingExecutive-level influenceAnalytical thinkingBias toward action
Languages:English
Tech Stack:AI

Company Brief

Checkr
Provides an automated, AI-driven background check platform for hiring, helping employers run compliant and fast background screenings, identity verification, and continuous monitoring to streamline recruitment and reduce risk.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2014
WebsiteLinkedIn