Customer Marketing Manager - France

LumApps
Paris, Louisiana
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Customer focus","Strategic planning","Analytics","Relationship building","Cross-functional collaboration"]

Own France customer marketing for a revenue-focused Marketing team, reporting to the Senior Director, EMEA Field & Customer Marketing. Co-develop and execute customer marketing strategy, building lifecycle programs across onboarding, adoption, advocacy, retention, and expansion. Turn customer insights into integrated journeys across events and digital channels, develop an advocacy pipeline, track KPIs, and optimize programs to drive measurable pipeline and revenue impact.

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FursaFursa
LumApps
LumApps
4 days ago

Customer Marketing Manager - France

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Last checked: 8 hours agoStatus: Live

Job Summary

Own France customer marketing for a revenue-focused Marketing team, reporting to the Senior Director, EMEA Field & Customer Marketing. Co-develop and execute customer marketing strategy, building lifecycle programs across onboarding, adoption, advocacy, retention, and expansion. Turn customer insights into integrated journeys across events and digital channels, develop an advocacy pipeline, track KPIs, and optimize programs to drive measurable pipeline and revenue impact.
Location: Paris, Louisiana
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and optimize scalable customer lifecycle programs supporting onboarding, adoption, and ongoing engagement.
  • •Use customer insights and behavioural data to identify engagement or adoption gaps and design targeted programs.
  • •Build and manage a pipeline of customer advocates and activate advocacy opportunities (references, testimonials, case studies, speaking, analyst/media).
  • •Create high-value customer engagement programs (peer-to-peer events, executive roundtables, customer communities, exclusive experiences) and drive participation in events.
  • •Track KPIs across adoption, engagement, advocacy, retention, and expansion; measure influence on pipeline and revenue; report performance and continuously optimize targeting and investment.

Pay and Benefits

Perks:Hybrid WorkPaid LeaveMeal VouchersHealth InsuranceLife InsuranceDisability InsuranceParental Leave

Key Requirements

  • •5+ years of total marketing experience, with at least 2 years specifically in Customer Marketing (Field Marketing is a plus).
  • •Strong preference for Technology / Software (SaaS) industry experience.
  • •French native or bilingual (C1 level minimum) for creating and editing customer-facing content.
  • •Full professional proficiency in English.
  • •Working knowledge of Spanish or Italian is a plus.
Experience:5+ yearsSaaSTechnologySoftware
Skills:Customer focusStrategic planningAnalyticsRelationship buildingCross-functional collaboration
Languages:FrenchEnglishSpanishItalian
Tech Stack:AIGoogleMicrosoft

Company Brief

LumApps
Provides a mobile-first employee communication and engagement platform connecting deskless and frontline workers with company news, shift management, workflows, and collaboration tools to improve internal communication and operational efficiency.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Zurich, Switzerland
Founded: 2012
Website