Paid Media Manager

Own full-funnel paid acquisition strategy and execution across self-serve, developer, and enterprise segments, scaling profitable growth through experimentation. Manage channel mix and budgets across Google, Meta, LinkedIn, and emerging platforms like Reddit and Snap, while partnering with creative, lifecycle, landing-page, product marketing, and sales. Run A/B tests, instrument tracking and attribution, optimize for CAC/LTV payback, and document learnings to increase experimentation velocity end-to-end.