Senior Associate, Performance Marketing

Apartment List
United States
Workplace: RemoteFull timeUSD 98,000 - 151,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical thinking","Problem-solving","Communication","Project management","Cross-functional collaboration"]

Own day-to-day performance of paid search programs to drive new renter acquisition and expand market presence. Optimize Google Ads and Microsoft Ads to maximize ROAS, grow keyword and audience coverage, and run A/B tests across ad copy and bidding. Analyze search funnel performance, surface trends/anomalies with actionable insights, and collaborate with brand, analytics, product, and engineering to align campaigns to business goals.

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FursaFursa
Apartment List
Apartment List
1 day ago

Senior Associate, Performance Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own day-to-day performance of paid search programs to drive new renter acquisition and expand market presence. Optimize Google Ads and Microsoft Ads to maximize ROAS, grow keyword and audience coverage, and run A/B tests across ad copy and bidding. Analyze search funnel performance, surface trends/anomalies with actionable insights, and collaborate with brand, analytics, product, and engineering to align campaigns to business goals.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive new renter growth by optimizing paid search campaigns (primary focus on Google Ads and Microsoft Ads) to maximize ROAS.
  • •Identify and develop new keyword opportunities and audience segments to expand reach and diversify search acquisition.
  • •Design and execute A/B tests across ad copy and bidding strategies to improve conversion, engagement, and campaign performance.
  • •Analyze search performance data to uncover growth opportunities and deliver actionable insights and recommendations.
  • •Partner cross-functionally with brand, analytics, product, and engineering teams to align paid search with business goals and leverage technical capabilities.

Pay and Benefits

Salary: USD 98,000 - 151,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid Leave401kParental LeaveHome OfficeGym Membership

Key Requirements

  • •3-4+ years of performance marketing experience with at least 2+ years focused on paid search/SEM.
  • •Proven end-to-end management of Google Ads and Microsoft Ads campaigns with ownership of outcomes and ROAS.
  • •Strong understanding of the search marketing funnel and ability to track and analyze relevant metrics.
  • •Experience developing and scaling new search campaigns and keyword strategies.
  • •Excellent communication and project management skills with the ability to collaborate across teams.
Experience:3+ years
Skills:Analytical thinkingProblem-solvingCommunicationProject managementCross-functional collaboration
Tech Stack:Google AdsMicrosoft AdsGoogle Tag ManagerApple Search AdsA/B testing

Company Brief

Apartment List
Operates an online rental marketplace that matches renters with apartments through personalized search, listings aggregation, and rental tools. Provides neighborhood guides, pricing insights, and resources to simplify apartment hunting and leasing.
Industry: PropTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn