SugarCRM

3 days ago

Demand Generation Manager, New Logo

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own AMERS new-logo demand programs and sales plays by translating global strategy into pipeline-generating execution. Manage content syndication, dark-funnel/influencer engagement, nurture programs, and trade association/community presence, coordinating closely with Sales, BDRs, Product Marketing, and MOPs. Track and report pipeline influence and program effectiveness beyond last-click attribution, support new offering launches with a new-logo lens, and help scale market presence across AMERS, EMEA, and APAC.

Location: Denver

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive end-to-end execution of AMERS new-logo demand programs and sales plays with feedback loops from AEs and BDRs.
•Build a scalable content syndication approach to improve pipeline influence and cost per opportunity.
•Own trade association strategy, industry publications, influencer relationships, and community presence to build preference with net-new buyers.
•Coordinate new logo field readiness by aligning messaging, approved assets, and sales team enablement.
•Track, analyze, and report pipeline generation, influence, dark-funnel engagement, and program effectiveness beyond last-click attribution.

Pay and Benefits

Salary: USD 90,300 - 121,100 annually

Perks:Health Insurance401kPaid LeavePaid ParentalPet InsuranceLegal ServicesFinancial PlanningWellness StipendTravel AllowanceLearning BudgetAnnual Bonus

Key Requirements

•7+ years of B2B marketing experience, ideally in SaaS or technology, focused on new logo acquisition and demand generation.
•Experience owning programs with pipeline accountability for sourced and influenced pipeline outcomes.
•Strong understanding of modern demand motions including content syndication, nurture programs, and dark-funnel or influencer-led engagement.
•Experience building trade association strategy, industry communities, or influence-based programs.
•Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment.

Experience:7+ yearsSaaSTechnologyB2B marketing

Skills:Data-driven mindsetCross-functional communicationExecution focusAutonomyCollaboration

Tech Stack:CRM platformsMarketing automation platformsLinkedInYouTubePodcasts

Company Brief

SugarCRM

Provides customer relationship management (CRM) software and cloud-based sales, marketing, and service automation solutions for mid-market and enterprise customers, with on-premise and SaaS deployment options.

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: Cupertino, United States

Founded: 2004

Website LinkedIn

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SugarCRM

3 days ago

Demand Generation Manager, New Logo

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Denver

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive end-to-end execution of AMERS new-logo demand programs and sales plays with feedback loops from AEs and BDRs.
•Build a scalable content syndication approach to improve pipeline influence and cost per opportunity.
•Own trade association strategy, industry publications, influencer relationships, and community presence to build preference with net-new buyers.
•Coordinate new logo field readiness by aligning messaging, approved assets, and sales team enablement.
•Track, analyze, and report pipeline generation, influence, dark-funnel engagement, and program effectiveness beyond last-click attribution.

Pay and Benefits

Salary: USD 90,300 - 121,100 annually

Perks:Health Insurance401kPaid LeavePaid ParentalPet InsuranceLegal ServicesFinancial PlanningWellness StipendTravel AllowanceLearning BudgetAnnual Bonus

Key Requirements

•7+ years of B2B marketing experience, ideally in SaaS or technology, focused on new logo acquisition and demand generation.
•Experience owning programs with pipeline accountability for sourced and influenced pipeline outcomes.
•Strong understanding of modern demand motions including content syndication, nurture programs, and dark-funnel or influencer-led engagement.
•Experience building trade association strategy, industry communities, or influence-based programs.
•Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment.

Experience:7+ yearsSaaSTechnologyB2B marketing

Skills:Data-driven mindsetCross-functional communicationExecution focusAutonomyCollaboration

Tech Stack:CRM platformsMarketing automation platformsLinkedInYouTubePodcasts

Company Brief

SugarCRM

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: Cupertino, United States

Founded: 2004

Website LinkedIn