Etsy

2 days ago

Senior Media Manager, Global TV, OTT & OLV

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead global TV, OTT/CTV, and online video strategy and execution for upper-funnel investments, driving consideration and business growth across key markets. Own end-to-end paid media campaign planning, launch, optimization, and performance against brand metrics, ROI, and efficiency benchmarks. Use audience strategy and programmatic/data-driven buying via DSPs, partner with Analytics/Research on measurement and attribution (MMM/MTA), and collaborate with brand and finance to ensure every dollar is working effectively.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Own strategy development and end-to-end execution of global TV, OTT/CTV, and online video campaigns across key markets including the US, UK, and DE.
•Develop TV/OTT audience strategies (household, demographic, behavioral, device-based) and integrate programmatic, data-driven TV buying where appropriate.
•Continuously optimize campaigns against brand metrics, ROI performance, frequency, and efficiency benchmarks using insights from performance data.
•Partner with Analytics and Research teams to build measurement frameworks and implement measurement (platform attribution, MMM, and MTA) with embedded success metrics.
•Coordinate and manage agency and partner relationships, analyzing media plans and proposals and helping align campaign strategies with senior leadership needs.

Pay and Benefits

Salary: USD 157,000 - 203,000 annually

Equity and Bonus:Equity

Key Requirements

•7+ years of relevant media experience in the US, UK, or DE, with a track record of planning, buying, and optimizing TV and video campaigns.
•Hands-on expertise in TV and video media buying across linear, OTT/CTV, and online video formats, including DSP experience with The Trade Desk, Amazon Ads, and Google DV360.
•Strong ability to interpret consumer behavior and audience data to plan targeted ad campaigns that drive brand and business outcomes.
•Experience with measurement and attribution solutions including platform attribution, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
•Outstanding communication and cross-functional collaboration skills, with experience influencing senior partners (Directors, VPs) as an individual contributor.

Experience:MediaVideo advertisingAdTechProgrammatic

Skills:Analytical rigorCuriosityCross-functional collaborationCommunicationData-driven decision making

Tech Stack:The Trade DeskAmazon AdsGoogle DV360Marketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)Platform attributionProgrammatic buyingDSPs

Company Brief

Etsy

Operates a global online marketplace focused on handmade, vintage, and unique goods, connecting independent sellers with buyers and providing tools for listing, payment processing, shipping, and shop management.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Brooklyn, New York, United States

Founded: 2005

Glassdoor: 3.8

Website LinkedIn

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Etsy

2 days ago

Senior Media Manager, Global TV, OTT & OLV

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Own strategy development and end-to-end execution of global TV, OTT/CTV, and online video campaigns across key markets including the US, UK, and DE.
•Develop TV/OTT audience strategies (household, demographic, behavioral, device-based) and integrate programmatic, data-driven TV buying where appropriate.
•Continuously optimize campaigns against brand metrics, ROI performance, frequency, and efficiency benchmarks using insights from performance data.
•Partner with Analytics and Research teams to build measurement frameworks and implement measurement (platform attribution, MMM, and MTA) with embedded success metrics.
•Coordinate and manage agency and partner relationships, analyzing media plans and proposals and helping align campaign strategies with senior leadership needs.

Pay and Benefits

Salary: USD 157,000 - 203,000 annually

Equity and Bonus:Equity

Key Requirements

•7+ years of relevant media experience in the US, UK, or DE, with a track record of planning, buying, and optimizing TV and video campaigns.
•Hands-on expertise in TV and video media buying across linear, OTT/CTV, and online video formats, including DSP experience with The Trade Desk, Amazon Ads, and Google DV360.
•Strong ability to interpret consumer behavior and audience data to plan targeted ad campaigns that drive brand and business outcomes.
•Experience with measurement and attribution solutions including platform attribution, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
•Outstanding communication and cross-functional collaboration skills, with experience influencing senior partners (Directors, VPs) as an individual contributor.

Experience:MediaVideo advertisingAdTechProgrammatic

Skills:Analytical rigorCuriosityCross-functional collaborationCommunicationData-driven decision making

Tech Stack:The Trade DeskAmazon AdsGoogle DV360Marketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)Platform attributionProgrammatic buyingDSPs

Company Brief

Etsy

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Brooklyn, New York, United States

Founded: 2005

Glassdoor: 3.8

Website LinkedIn