Senior Media Manager, Global TV, OTT & OLV

Etsy
United States
Workplace: HybridFull timeUSD 157,000 - 203,000 annuallyFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical rigor","Curiosity","Cross-functional collaboration","Communication","Data-driven decision making"]

Lead global TV, OTT/CTV, and online video strategy and execution for upper-funnel investments, driving consideration and business growth across key markets. Own end-to-end paid media campaign planning, launch, optimization, and performance against brand metrics, ROI, and efficiency benchmarks. Use audience strategy and programmatic/data-driven buying via DSPs, partner with Analytics/Research on measurement and attribution (MMM/MTA), and collaborate with brand and finance to ensure every dollar is working effectively.

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Etsy
Etsy
1 month ago

Senior Media Manager, Global TV, OTT & OLV

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Last checked: 21 days agoStatus: Live

Job Summary

Lead global TV, OTT/CTV, and online video strategy and execution for upper-funnel investments, driving consideration and business growth across key markets. Own end-to-end paid media campaign planning, launch, optimization, and performance against brand metrics, ROI, and efficiency benchmarks. Use audience strategy and programmatic/data-driven buying via DSPs, partner with Analytics/Research on measurement and attribution (MMM/MTA), and collaborate with brand and finance to ensure every dollar is working effectively.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Own strategy development and end-to-end execution of global TV, OTT/CTV, and online video campaigns across key markets including the US, UK, and DE.
  • •Develop TV/OTT audience strategies (household, demographic, behavioral, device-based) and integrate programmatic, data-driven TV buying where appropriate.
  • •Continuously optimize campaigns against brand metrics, ROI performance, frequency, and efficiency benchmarks using insights from performance data.
  • •Partner with Analytics and Research teams to build measurement frameworks and implement measurement (platform attribution, MMM, and MTA) with embedded success metrics.
  • •Coordinate and manage agency and partner relationships, analyzing media plans and proposals and helping align campaign strategies with senior leadership needs.

Pay and Benefits

Salary: USD 157,000 - 203,000 annually
Equity and Bonus:Equity

Key Requirements

  • •7+ years of relevant media experience in the US, UK, or DE, with a track record of planning, buying, and optimizing TV and video campaigns.
  • •Hands-on expertise in TV and video media buying across linear, OTT/CTV, and online video formats, including DSP experience with The Trade Desk, Amazon Ads, and Google DV360.
  • •Strong ability to interpret consumer behavior and audience data to plan targeted ad campaigns that drive brand and business outcomes.
  • •Experience with measurement and attribution solutions including platform attribution, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
  • •Outstanding communication and cross-functional collaboration skills, with experience influencing senior partners (Directors, VPs) as an individual contributor.
Experience:MediaVideo advertisingAdTechProgrammatic
Skills:Analytical rigorCuriosityCross-functional collaborationCommunicationData-driven decision making
Tech Stack:The Trade DeskAmazon AdsGoogle DV360Marketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)Platform attributionProgrammatic buyingDSPs

Company Brief

Etsy
Operates a global online marketplace focused on handmade, vintage, and unique goods, connecting independent sellers with buyers and providing tools for listing, payment processing, shipping, and shop management.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Brooklyn, New York, United States
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn