Assistant Manager, CE Performance Marketing (Pure Player)

Samsung
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Data analysis","Detail-oriented","English communication"]

Lead performance marketing for Samsung’s Pure Player channels, partnering with Lazada and Shopee to optimize campaigns that drive sales and measurable efficiency (CPA/ROI/ROAS). Control paid channels, plan and monitor ads, manage affiliate programs and partner/agency relationships, and develop performance strategy. Use multi-channel analytics and CRO methods (A/B tests, conversion audits) to recommend optimization actions across digital assets and brands’ channels.

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Samsung
Samsung
1 day ago

Assistant Manager, CE Performance Marketing (Pure Player)

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Last checked: 1 day agoStatus: Live

Job Summary

Lead performance marketing for Samsung’s Pure Player channels, partnering with Lazada and Shopee to optimize campaigns that drive sales and measurable efficiency (CPA/ROI/ROAS). Control paid channels, plan and monitor ads, manage affiliate programs and partner/agency relationships, and develop performance strategy. Use multi-channel analytics and CRO methods (A/B tests, conversion audits) to recommend optimization actions across digital assets and brands’ channels.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Control paid channel operations on Pureplayer (Lazada and Shopee) and ensure accurate promotions and content communication.
  • •Supervise end-to-end paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting, and reporting for product groups.
  • •Oversee campaign management and growth, including managing affiliate program performance, Pure Player partners, and agency relationships.
  • •Develop and execute performance marketing strategy; identify new customer acquisition sources through partners, strategies, and emerging channels.
  • •Run multi-channel analytics reviews (Search, Social, Ads, etc.) and perform conversion rate optimization audits, A/B testing, and user testing to improve conversion rates.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, E-commerce, Digital Media, or a related field.
  • •3–5 years’ experience in performance marketing, digital marketing, or e-commerce, with hands-on management of Pure Player platforms (Lazada, Shopee) preferred.
  • •Experience managing paid media budgets and meeting CPA/ROI/ROAS targets.
  • •Experience managing affiliate programs or working with affiliate/agency partners.
  • •Working knowledge of digital ad platforms and tools including Google Analytics and Google Tag Manager; Lazada/Shopee ads/marketing centers and affiliate marketing platforms.
Experience:3-5 yearsE-commercePerformance marketingDigital marketing
Education:Bachelor's in Marketing, Business Administration, E-commerce, Digital Media, or a related field
Skills:Cross-functional collaborationData analysisDetail-orientedEnglish communication
Languages:EnglishThai
Tech Stack:Google AnalyticsGoogle Tag ManagerLazada adsShopee adsMeta Ads ManagerAffiliate marketing platformsTag Management

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn