Senior Director, Creator Strategy & Viral Marketing - AWAL

Sony Music
Los Angeles
Workplace: HybridFull timeUSD 120,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Relationship-building","Strategic thinking","Organizational skills","Leadership","Data/metric analysis"]

Lead AWAL’s US creator ecosystem and oversee the Viral Content team to turn real-time internet trends and creator partnerships into scalable viral moments. Own influencer and creator strategy across priority releases, track digital and algorithmic behaviors, and translate insights into short-form content strategies. Manage outreach and budget negotiations, monitor campaign KPIs, and build internal processes and multi-platform initiatives that drive sustained Gen Z streaming growth.

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Sony Music
Sony Music
2 months ago

Senior Director, Creator Strategy & Viral Marketing - AWAL

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Lead AWAL’s US creator ecosystem and oversee the Viral Content team to turn real-time internet trends and creator partnerships into scalable viral moments. Own influencer and creator strategy across priority releases, track digital and algorithmic behaviors, and translate insights into short-form content strategies. Manage outreach and budget negotiations, monitor campaign KPIs, and build internal processes and multi-platform initiatives that drive sustained Gen Z streaming growth.
Location: Los Angeles
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead influencer and creator strategy across AWAL’s roster to deliver high-impact campaigns for priority releases.
  • •Serve as internal creator marketing and niche community expert across genres and target audiences, driving thought leadership.
  • •Track and analyze digital trends, internet culture, and algorithmic behaviors to keep AWAL artists relevant.
  • •Drive creator campaigns from ideation through execution, including outreach and budget negotiations to maximize ROI.
  • •Oversee the Viral Content team’s daily operations and priorities while maintaining a cultural calendar; establish processes to scale top-performing content using KPIs and streaming metrics.

Pay and Benefits

Salary: USD 120,000 - 130,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •6+ years of experience in influencer or creator marketing within the music or entertainment industry.
  • •Experience leading teams and managing junior team members.
  • •Strong relationship-building skills with an established network of influencers, creators, external agencies, and talent managers.
  • •Experience executing end-to-end creator marketing campaigns, including sourcing/briefing and tracking, reporting, and analysis.
  • •Expert knowledge of pop culture, digital trends, fan behavior, and digital platform algorithms for short-form content strategy.
Experience:6+ yearsMusicEntertainmentInfluencer marketingCreator marketing
Skills:Relationship-buildingStrategic thinkingOrganizational skillsLeadershipData/metric analysis
Tech Stack:TikTokReels

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
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