ByteDance

1 day ago

Product Operations Manager - PICO Store

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Own and grow the PICO Store’s entertainment content distribution across channels like Feed, Store, Browser, and Push. Use data-driven traffic strategy to improve discoverability, conversion, and conversion efficiency across China and global markets. Plan high-impact campaigns and Discord community initiatives, partner with Product and Data on experimentation and analytics, and lead cross-functional execution to scale global app and content launches and ongoing engagement.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Define and execute apps & content traffic strategy across PICO eco service channels (Feed, Store, Browser, Push), including optimization of homepage layout and featured sections.
•Use data-driven logic to enhance app discoverability and user reach across China and global markets; refine store displays based on user behavior and platform goals.
•Design and launch campaigns to drive engagement and retention, including online multiplayer events, limited-time challenges, and UGC programs.
•Support Discord initiatives (community challenges and social events) to strengthen developer-user engagement and platform stickiness.
•Partner with Product, Content Operations, Developer Operations, Legal, and Data to test store features/tools and align on analytics frameworks, reporting dashboards, and experimentation pipelines.

Key Requirements

•Bachelor’s degree or higher.
•5+ years of experience in App Store Operations, Advertising Traffic Strategy, Organic Traffic Strategies, Content Operations, or related roles in tech/media.
•Proven track record in traffic distribution strategy, placement management, A/B testing, and analyzing user behavior to drive operational improvements.
•Proven experience managing full content lifecycle for games, apps, or video platforms, including onboarding, global launches, post-release updates, and long-term retention.
•Expertise in global project management and cross-functional leadership, synchronizing with EMEA and APAC teams to deliver in fast-evolving environments.

Experience:TechnologyMedia industryGamingContent distributionApp distributionXR

Education:Bachelor's

Skills:Cross-functional leadershipProject managementData-driven decision-makingExperimentation mindsetStrategic curation

Tech Stack:A/B testingAnalytics dashboardsExperimentation pipelinesMetadataCreative assetsDiscord

Company Brief

ByteDance

Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn

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ByteDance

1 day ago

Product Operations Manager - PICO Store

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Define and execute apps & content traffic strategy across PICO eco service channels (Feed, Store, Browser, Push), including optimization of homepage layout and featured sections.
•Use data-driven logic to enhance app discoverability and user reach across China and global markets; refine store displays based on user behavior and platform goals.
•Design and launch campaigns to drive engagement and retention, including online multiplayer events, limited-time challenges, and UGC programs.
•Support Discord initiatives (community challenges and social events) to strengthen developer-user engagement and platform stickiness.
•Partner with Product, Content Operations, Developer Operations, Legal, and Data to test store features/tools and align on analytics frameworks, reporting dashboards, and experimentation pipelines.

Key Requirements

•Bachelor’s degree or higher.
•5+ years of experience in App Store Operations, Advertising Traffic Strategy, Organic Traffic Strategies, Content Operations, or related roles in tech/media.
•Proven track record in traffic distribution strategy, placement management, A/B testing, and analyzing user behavior to drive operational improvements.
•Proven experience managing full content lifecycle for games, apps, or video platforms, including onboarding, global launches, post-release updates, and long-term retention.
•Expertise in global project management and cross-functional leadership, synchronizing with EMEA and APAC teams to deliver in fast-evolving environments.

Experience:TechnologyMedia industryGamingContent distributionApp distributionXR

Education:Bachelor's

Skills:Cross-functional leadershipProject managementData-driven decision-makingExperimentation mindsetStrategic curation

Tech Stack:A/B testingAnalytics dashboardsExperimentation pipelinesMetadataCreative assetsDiscord

Company Brief

ByteDance

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn