Business Insight Lead (User Growth)

Binance
Hong Kong
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical thinking","Cross-functional collaboration","Adaptability","Entrepreneurial mindset","Hands-on execution"]

Analyze and optimize Binance’s end-to-end user growth funnel from acquisition through activation, conversion, and retention. Drive multi-channel acquisition across KOLs, paid ads, SEO, referrals, and communities, while defining and monitoring metrics like CAC, LTV, retention, conversion, and viral coefficient. Run rapid A/B tests and iterate growth models, tailoring strategies to local markets. Partner cross-functionally and bring 8+ years of growth and performance expertise.

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FursaFursa
Binance
Binance
5 hours ago

Business Insight Lead (User Growth)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Analyze and optimize Binance’s end-to-end user growth funnel from acquisition through activation, conversion, and retention. Drive multi-channel acquisition across KOLs, paid ads, SEO, referrals, and communities, while defining and monitoring metrics like CAC, LTV, retention, conversion, and viral coefficient. Run rapid A/B tests and iterate growth models, tailoring strategies to local markets. Partner cross-functionally and bring 8+ years of growth and performance expertise.
Location: Hong Kong
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Analyze full-funnel user journeys across acquisition, activation, conversion, and retention.
  • •Drive multi-channel user acquisition using channels such as KOLs, paid ads, SEO, referrals, and communities.
  • •Set up and track key metrics including CAC, LTV, retention, conversion, and viral coefficient.
  • •Run rapid A/B tests and iterate growth models to improve user quality.
  • •Tailor growth strategies for local markets using deep user insights and collaborate cross-functionally to execute.

Key Requirements

  • •8+ years of experience in user growth, performance, or digital marketing.
  • •Strong data mindset with familiarity in growth tools and KPIs, including CAC, LTV, retention, and conversion.
  • •Experience running rapid A/B tests and iterating growth models to improve user quality.
  • •Global market experience (e.g., MENA, LATAM, SEA, Africa).
  • •Bilingual English/Mandarin required to coordinate with overseas partners and stakeholders.
Experience:8+ yearsWeb3Fintech
Skills:Analytical thinkingCross-functional collaborationAdaptabilityEntrepreneurial mindsetHands-on execution
Languages:EnglishMandarin

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn