Director, Growth & Channels (Houston, TX, US, 77010)

NRG Energy
Houston
Workplace: OnsiteFull timeUSD 171,600 - 215,200 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Team building","Commercial acumen","Performance management"]

Lead the demand-side pillar owning partner channels and digital demand generation. You’ll set channel strategy and GTM playbooks, drive performance against CAC and ROAS targets, and translate IVP messaging into channel-native execution. Manage a Channel PMM and two Demand Gen managers, enable partner channels with tools and incentives, and report progress in business reviews with clarity and confidence.

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NRG Energy
NRG Energy
1 day ago

Director, Growth & Channels (Houston, TX, US, 77010)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Closed

Job Summary

Lead the demand-side pillar owning partner channels and digital demand generation. You’ll set channel strategy and GTM playbooks, drive performance against CAC and ROAS targets, and translate IVP messaging into channel-native execution. Manage a Channel PMM and two Demand Gen managers, enable partner channels with tools and incentives, and report progress in business reviews with clarity and confidence.
Location: Houston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own channel strategy across partner and digital, including channel mix, investment priorities, performance targets, and GTM playbooks.
  • •Lead and develop a Channel PMM and two Demand Gen managers.
  • •Translate IVP messaging into channel-native execution that drives acquisition.
  • •Own CAC and ROAS targets and report progress in business reviews.
  • •Enable partner channels with the tools, messaging, and incentives to sell the integrated value proposition effectively.

Pay and Benefits

Salary: USD 171,600 - 215,200 annually
Perks:MedicalVisionDental401kFlexible Spending

Key Requirements

  • •Have a growth marketing background with deep experience in performance and/or partner channels, including knowing which levers drive CAC at scale.
  • •Demonstrate commercial fluency in metrics like ROAS, LTV, and payback period, with ownership of the numbers.
  • •Build and lead teams by hiring and developing channel and demand gen talent.
  • •Manage multi-brand channel strategy across multiple products or brands, with strong prioritization.
  • •Own channel investment priorities, performance targets, and GTM playbooks per channel.
Experience:Growth marketingPerformance marketingPartner channelsDemand generation
Skills:LeadershipTeam buildingCommercial acumenPerformance management

Company Brief

NRG Energy
NRG Energy is a large integrated power company that owns and operates a diverse fleet of power generation assets and provides retail electricity services, energy solutions, and distributed energy resources to residential and commercial customers.
Industry: Utilities
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Houston, United States
Founded: 1989
WebsiteLinkedIn