Sales Director

Primrose Retirement Communities
United States
Workplace: OnsiteFull timeFunction: SalesEducation: bachelorsSkills: ["Customer-focused","Relationship building","Goal-oriented","Self-motivated","Flexible"]

Lead the sales program within the community to increase occupancy by driving daily income-producing activities, from inquiry calls and outreach to face-to-face and home visits with prospective residents and their families. You’ll manage customized follow-ups, maintain accurate CRM records, and work toward budgeted occupancy goals and sales quotas. The role also includes consistent team training on inquiry, onsite visits, and customer service.

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FursaFursa
Primrose Retirement Communities
Primrose Retirement Communities
2 months ago

Sales Director

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live
Reposted: similar role first listed 6 months ago

Job Summary

Lead the sales program within the community to increase occupancy by driving daily income-producing activities, from inquiry calls and outreach to face-to-face and home visits with prospective residents and their families. You’ll manage customized follow-ups, maintain accurate CRM records, and work toward budgeted occupancy goals and sales quotas. The role also includes consistent team training on inquiry, onsite visits, and customer service.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Director level

Key Responsibilities

  • •Achieve and/or exceed budgeted occupancy goals and sales quotas.
  • •Focus 90% of time on income-producing activities including calls, appointments, events, outreach, and follow-up.
  • •Conduct inquiry calls, onsite visits, and home visits using Primrose sales systems and processes.
  • •Record follow-up activities with prospective residents, families, and referral sources in the CRM database.
  • •Train the team on the inquiry process, onsite visits, and customer service.

Pay and Benefits

Perks:Paid LeaveHealth InsuranceDentalVision401kEapLife Insurance

Key Requirements

  • •Bachelor’s degree in marketing or a related field (preferred) or equivalent experience.
  • •Previous senior living or sales experience (preferred).
  • •Passion for serving as an advisor to seniors and their families.
  • •Ability to overcome concerns and develop meaningful relationships with prospective residents and family members.
  • •Willingness to engage in flexible hours and work with other departments and Home Office staff.
Experience:Senior livingSales
Education:Bachelor's in marketing
Skills:Customer-focusedRelationship buildingGoal-orientedSelf-motivatedFlexible
Tech Stack:CRM

Company Brief

Primrose Retirement Communities
Primrose Retirement Communities develops and operates senior living communities offering independent living, assisted living, memory care, and supportive services focused on personalized care, amenities, and social programming to promote quality of life for older adults.
Industry: Elder Care & Home Care
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