Sr Field Marketing Manager

Fireworks AI
San Francisco, New York
Workplace: OnsiteFull timeUSD 220,000 - 240,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic thinking","Operational excellence","Cross-functional collaboration","Written and verbal communication","Mentorship"]

Own Fireworks AI’s field marketing strategy and go-to-market motion, building a repeatable engine for pipeline and brand. Plan, produce, and execute end-to-end hosted events across the West Coast and East Coast—executive experiences, trade shows, activations, and flagship conferences. Partner with sales leadership and AEs on territory/account strategy, drive engagement from registration to attendance, and measure ROI to guide future investments while mentoring junior team members.

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FursaFursa
Fireworks AI
Fireworks AI
2 months ago

Sr Field Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 1 week ago

Job Summary

Own Fireworks AI’s field marketing strategy and go-to-market motion, building a repeatable engine for pipeline and brand. Plan, produce, and execute end-to-end hosted events across the West Coast and East Coast—executive experiences, trade shows, activations, and flagship conferences. Partner with sales leadership and AEs on territory/account strategy, drive engagement from registration to attendance, and measure ROI to guide future investments while mentoring junior team members.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop east coast field marketing strategy aligned to sales priorities, pipeline goals, and key customer segments
  • •Conceptualize and produce end-to-end hosted events including executive experiences, educational events, trade shows, co-sponsored activations, and flagship conferences
  • •Build pre-event, day-of, and post-event engagement strategies to maximize registration-to-attendance conversion and sales follow-up
  • •Partner with sales leadership on territory and account-level strategy throughout the buying cycle
  • •Track and report program ROI, and mentor junior field marketing team members as the function grows

Pay and Benefits

Salary: USD 220,000 - 240,000 annually
Equity and Bonus:Equity

Key Requirements

  • •7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech
  • •Passion for field and experiential marketing with strong event execution details
  • •Partner with sales leadership and AEs to develop territory-level event strategies and account-based marketing motions
  • •Comfort with data and analytics to optimize programs and demonstrate ROI using event metrics
  • •Proficiency in CRM and marketing automation software; Salesforce required
Experience:7+ yearsB2B SaaSB2B techField marketingEvent marketingAccount-based marketing (ABM)
Skills:Strategic thinkingOperational excellenceCross-functional collaborationWritten and verbal communicationMentorship
Tech Stack:SalesforceMarketoCRMMarketing automation

Company Brief

Fireworks AI
Develops AI-driven tools to generate and optimize visual marketing content for brands and creators, automating production of short-form videos and multimedia assets for social platforms to improve engagement and scale creative workflows.
Industry: SaaS
Website