Manager, Senior Field Marketing - Southeast

Pernod Ricard
United States
Workplace: HybridFull timeUSD 133,100 - 166,400Function: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Strategic planning","Commercial acumen","Data-driven decision-making","Collaboration","Leadership"]

Lead localized field marketing growth across assigned Southeast markets, translating national brand priorities into market-specific programs that drive visibility, trial, and business results. Own the field marketing planning and investment optimization process, partner with Sales and regional leadership to maximize A&P ROI, and guide distributor and experiential initiatives. Analyze performance, compile recaps, and continuously improve execution, reporting, and planning processes while leading high-performing teams.

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Pernod Ricard
Pernod Ricard
2 days ago

Manager, Senior Field Marketing - Southeast

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead localized field marketing growth across assigned Southeast markets, translating national brand priorities into market-specific programs that drive visibility, trial, and business results. Own the field marketing planning and investment optimization process, partner with Sales and regional leadership to maximize A&P ROI, and guide distributor and experiential initiatives. Analyze performance, compile recaps, and continuously improve execution, reporting, and planning processes while leading high-performing teams.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead annual, quarterly, and cyclical field marketing planning aligned to consumer insights, business metrics, competitive trends, and local opportunities.
  • •Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.
  • •Develop and execute market-specific activation plans translating national brand priorities into local programs.
  • •Oversee priority initiatives and experiential/partnership activity, ensuring clear objectives, timelines, accountability, and post-program learnings.
  • •Compile and analyze performance results for priority programs, producing business recaps and actionable recommendations to guide future planning.

Pay and Benefits

Salary: USD 133,100 - 166,400

Key Requirements

  • •7+ years of experience in field marketing, trade marketing, commercial marketing, sales, or related CPG/beverage alcohol industries.
  • •Experience developing commercial marketing strategies and managing advertising and promotion (A&P) investments with measurable results.
  • •Strong knowledge of distributor planning, customer engagement, and on-premise/off-premise/chain channel strategies.
  • •Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.
  • •Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.
Experience:7+ yearsField marketingTrade marketingCommercial marketingSalesConsumer packaged goodsBeverage alcohol
Education:Bachelor's
Skills:Strategic planningCommercial acumenData-driven decision-makingCollaborationLeadership

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn