Senior Product Marketing Manager - New Products

Ramp
New York, San Francisco
Workplace: HybridFull timeUSD 156,000 - 210,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Customer focus","Data literacy","Strategic thinking","High agency"]

Own the full business read for a set of new products—customer problem, ICP, positioning, launch readiness, pipeline, activation, adoption, retention, proof, and next GTM interventions. Embed early with Product and Engineering to bring customer, market, and competitive evidence into product decisions. Lead zero-to-one GTM strategy and end-to-end launches, building commercialization programs and learning systems powered by AI-driven workflows and data literacy.

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Ramp
Ramp
23 hours ago

Senior Product Marketing Manager - New Products

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the full business read for a set of new products—customer problem, ICP, positioning, launch readiness, pipeline, activation, adoption, retention, proof, and next GTM interventions. Embed early with Product and Engineering to bring customer, market, and competitive evidence into product decisions. Lead zero-to-one GTM strategy and end-to-end launches, building commercialization programs and learning systems powered by AI-driven workflows and data literacy.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Shape product strategy early by bringing customer, market, and competitive evidence into product decisions.
  • •Define ICP/buyer/user and jobs-to-be-done, workflow, alternatives, and switching/expansion drivers.
  • •Build the canonical product narrative—positioning, messaging, claims, proof, and competitive story.
  • •Design the zero-to-one GTM (audience, channel, pricing/packaging inputs, sales and self-serve motion, launch sequence, adoption plan).
  • •Lead launches and commercialization end to end across Product, Engineering, Sales, Growth, Creative, Communications, Support, and partners; define scorecards and learning systems.

Pay and Benefits

Salary: USD 156,000 - 210,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kParental LeavePet InsuranceRelocationWellness StipendRemote Work

Key Requirements

  • •6+ years of B2B software experience in product marketing, product management, growth, strategy, or another product-led GTM function with meaningful ownership of outcomes.
  • •Zero-to-one experience taking a new product, category, platform, or business line from early discovery through launch and adoption.
  • •Ability to influence product strategy using customer, market, competitive, and performance evidence.
  • •Strong customer instincts and workflow/problem discovery skills, separating loud requests from durable market signals.
  • •Technical and operational fluency plus exceptional written and verbal communication to produce narratives, executive recommendations, and launch stories.
Experience:6+ yearsB2B softwareProduct-led GTMZero-to-oneFintech
Skills:CommunicationCustomer focusData literacyStrategic thinkingHigh agency
Tech Stack:AI

Company Brief

Ramp
Provides an AI-enabled finance operations platform offering corporate cards, expense management, bill payments, procurement, travel, treasury, and automated accounting to help finance teams save time and money.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2019
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor