Brand Publishing Manager – Sky China

thatgamecompany
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Collaboration","Problem-solving"]

Lead China-focused brand publishing for Sky China, developing and maintaining IPs, building community strategies, and coordinating cross-team marketing efforts. Drive localized marketing, social, and PR programs; manage budgets and collaborate with HQ and external partners to elevate brand awareness and user acquisition in the Chinese market.

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thatgamecompany
thatgamecompany
9 months ago

Brand Publishing Manager – Sky China

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead China-focused brand publishing for Sky China, developing and maintaining IPs, building community strategies, and coordinating cross-team marketing efforts. Drive localized marketing, social, and PR programs; manage budgets and collaborate with HQ and external partners to elevate brand awareness and user acquisition in the Chinese market.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and maintain TGC game’s IPs in China, including Sky, 3rd party games and new projects, during launch and long-tail periods; drive marketing strategies for the Chinese market (positioning, audience, communication, user acquisition).
  • •Build a community matrix by creating a player-oriented strategy, exploring target user demands, and optimizing exposure and conversion across social media channels.
  • •Collaborate with headquarters, NetEase, ThatSkyShop and other teams to integrate resources, implement product promotion plans and marketing activities, and establish local brand/marketing/user operations plans to grow users.
  • •Manage and optimize China marketing budget and P&L to ensure efficient resource use.
  • •Lead cross-functional collaboration across social, community, PR, and other functions, ensuring alignment with regional and seniority levels to achieve goals.

Key Requirements

  • •Bachelor's degree or higher, with over 5 years of experience in marketing and publishing at a research and development-oriented publishing company.
  • •Experience working across multiple publishing functions (social, community, PR, etc.), especially in matrixed teams.
  • •Deep understanding of Chinese social media platform rules (e.g., Bilibili, Xiaohongshu, Weibo, etc.), with complete experience in managing live streaming events and offline activities.
  • •Experience managing teams and stakeholders through ambiguous, high-stakes moments. Excellent cross-team collaboration skills, with the ability to work across stakeholder groups, functional areas, regions, and different seniority levels to achieve goals.
  • •Deep familiarity with art game players, and internet culture, ideally has a deep familiarity with Sky
Experience:5+ yearsGamingChina market
Education:Bachelor's
Skills:CommunicationLeadershipCollaborationProblem-solving
Languages:EnglishChinese
Tech Stack:BilibiliXiaohongshuWeiboLive streaming

Company Brief

thatgamecompany
thatgamecompany develops artistic, narrative-driven video games focused on emotional experiences and innovative interactive design. Known for titles like Flower, Journey, and Sky: Children of the Light, the studio emphasizes player connection and evocative audiovisual storytelling.
Industry: Gaming
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Santa Monica, United States
Founded: 2006
WebsiteLinkedIn