Product Marketing Director, Salesforce Data 360

Salesforce
Atlanta, Indianapolis
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Presentation","Strategic thinking","Cross-functional alignment","Relationship building"]

Drive end-to-end product launches for Salesforce Data 360, owning positioning, messaging, and go-to-market strategy that increases awareness and measurable KPIs. Lead demo storyboarding and create high-impact marketing assets (pitch decks, demo videos, webinars, blogs, case studies, and more). Act as a subject-matter expert by tracking industry and competitive trends, partnering with Data 360 product management, and supporting PR and analyst relations.

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FursaFursa
Salesforce
Salesforce
5 days ago

Product Marketing Director, Salesforce Data 360

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Drive end-to-end product launches for Salesforce Data 360, owning positioning, messaging, and go-to-market strategy that increases awareness and measurable KPIs. Lead demo storyboarding and create high-impact marketing assets (pitch decks, demo videos, webinars, blogs, case studies, and more). Act as a subject-matter expert by tracking industry and competitive trends, partnering with Data 360 product management, and supporting PR and analyst relations.
Location: Atlanta, Indianapolis
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and drive end-to-end product launches for Data 360, ensuring successful market introduction and measurable impact against KPIs, including PR support.
  • •Develop clear messaging, value propositions, and differentiated positioning for complex technology products.
  • •Serve as a subject-matter expert by monitoring industry trends, competitive landscapes, and customer needs, and incorporating new technologies into events, keynotes, and demos.
  • •Oversee content strategy and delivery for marketing assets including messaging/positioning documents, pitch decks, demo storyboards and demo videos, webinars, blogs, and case studies.
  • •Partner with Data 360 product management to influence product strategy and investments, and deliver presentations to internal and external audiences.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid ParentalLife InsuranceDisability Insurance401kEquity

Key Requirements

  • •8+ years of experience in product marketing, industry marketing, or corporate marketing.
  • •Demonstrated expertise leading product launches from strategy through execution.
  • •Proven ability to strategize, craft, and communicate messaging and positioning for complex technology products.
  • •Strong communication skills and ability to present to executive leaders, cross-functional partners, and customers.
  • •Experience creating marketing assets such as demo videos, pitch decks, product data sheets, enablement materials, and press-release content.
Experience:8+ yearsSaaSB2BAIData analytics
Skills:CommunicationPresentationStrategic thinkingCross-functional alignmentRelationship building
Tech Stack:SalesforceSalesforce PlatformAgentforceCustomer 360Data 360AIData lakeData warehouseCDP

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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