Product Marketing Executive (Digital Imaging)

Sony Global
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Analytical thinking","Collaboration","Problem-solving"]

Lead the full product lifecycle and marketing activities for assigned Singapore category, driving market share growth through strategic pricing, campaign execution, and content creation. Collaborate with cross-functional teams to analyze market trends, competitors, and opportunities, delivering impactful ATL/BTL materials and video content for social channels.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sony Global
Sony Global
2 months ago

Product Marketing Executive (Digital Imaging)

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 34 days agoStatus: Live

Job Summary

Lead the full product lifecycle and marketing activities for assigned Singapore category, driving market share growth through strategic pricing, campaign execution, and content creation. Collaborate with cross-functional teams to analyze market trends, competitors, and opportunities, delivering impactful ATL/BTL materials and video content for social channels.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Manage Product Life Cycle that includes new product launch timing and product launch pricing in Singapore.
  • •Understand competitive landscape, price bands, addressable market size and formulate a superior product portfolio and marketing strategies to drive market share and profitability.
  • •Explore business opportunities by analyzing market trends, sales data and price analysis.
  • •Responsible for the full range of marketing activities in Singapore.
  • •Develop and execute effective marketing campaigns and promotions.

Pay and Benefits

Perks:Medical BenefitsAnnual BonusStaff DiscountsFlexible BenefitsWellness Stipend

Key Requirements

  • •Bachelor’s degree, or equivalent, preferably in marketing/business.
  • •At least 2 years’ relevant experience in a Marketing/Sales role in consumer industry preferred.
  • •Strong proficiency in Microsoft Excel (e.g. Pivot tables) and PowerPoint.
  • •Proven analytical ability with strong attention to detail.
  • •Be able to prioritise multiple demands simultaneously.
Experience:2+ yearsConsumer electronicsRetail
Education:Bachelor's in Marketing/Business
Skills:CommunicationPresentationAnalytical thinkingCollaborationProblem-solving
Tech Stack:Microsoft ExcelPowerPointPivot tables

Company Brief

Sony Global
Multinational conglomerate designing, manufacturing, and distributing consumer electronics, entertainment content, gaming hardware and software, music, and film services. Operates across electronics, gaming, entertainment, and financial services with a global consumer and enterprise footprint.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1946
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn