Assistant Vice President - Product Marketing.Marketing and Cust Exp-Cust Insight and Exp

Mashreq
India
Workplace: RemoteFull timeFunction: Executive & General ManagementSkills: ["Strategic marketing","Campaign management","Budget management","Partnership management","Data-led execution"]

Drive strategic marketing for Mashreq Cards & Payments, delivering customer acquisition, activation, engagement, retention, and portfolio growth across credit cards, debit cards, installment products, and payment solutions. Own the annual marketing plan, campaign calendar, and budget, executing integrated data-led campaigns across paid, owned, earned, and partner channels. Implement digital-first marketing, support rewards programs and partnerships, and strengthen product visibility, customer experience, brand equity, and regulatory compliance.

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FursaFursa
Mashreq
Mashreq
14 hours ago

Assistant Vice President - Product Marketing.Marketing and Cust Exp-Cust Insight and Exp

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Last checked: 6 hours agoStatus: Live

Job Summary

Drive strategic marketing for Mashreq Cards & Payments, delivering customer acquisition, activation, engagement, retention, and portfolio growth across credit cards, debit cards, installment products, and payment solutions. Own the annual marketing plan, campaign calendar, and budget, executing integrated data-led campaigns across paid, owned, earned, and partner channels. Implement digital-first marketing, support rewards programs and partnerships, and strengthen product visibility, customer experience, brand equity, and regulatory compliance.
Location: India
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Drive strategic marketing and execution for Mashreq Cards & Payments, including customer acquisition, activation, spend, engagement, retention, and portfolio growth.
  • •Manage the annual marketing plan, campaign calendar, and marketing budget to deliver integrated data-led campaigns across channels.
  • •Implement digital-first marketing and support rewards programs to improve customer experience and engagement.
  • •Create and execute strategic partnerships to expand reach and strengthen product visibility.
  • •Strengthen brand equity and ensure regulatory compliance across marketing activities.

Key Requirements

  • •Lead strategic marketing efforts across cards and payments to achieve business objectives.
  • •Manage the annual marketing plan, campaign calendar, and marketing budget with integrated execution.
  • •Build and execute digital-first marketing strategies, including rewards programs.
  • •Develop and manage strategic partnerships to enhance product visibility and customer experience.
  • •Ensure campaigns and marketing activities meet regulatory compliance requirements.
Skills:Strategic marketingCampaign managementBudget managementPartnership managementData-led execution

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
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