Assistant Manager/ Manager, Performance Marketing Specialist, Digital Marketing (Kuala Lumpur, MY)

Plan, execute, and continuously improve data-driven performance marketing campaigns to grow customer acquisition, lead generation, and sales conversion. Own channel execution across SEM, Paid Social, Display, Email, and Affiliate, while managing budgets and optimizing for ROI, ROAS, CAC, and conversion. Use analytics dashboards, CRO, and A/B testing to deliver actionable insights. Leverage AI, marketing automation, and customer journey improvements in collaboration with stakeholders, agencies, and vendors.