Head of Growth Marketing, Self-Service

Elastic
United States
Full timeUSD 160,300 - 253,600 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Coaching","Experimentation","Analytical thinking","Communication"]

Own customer acquisition for Elastic’s self-service business by driving high-intent trial starts and improving trial-to-paid conversion across the funnel. Lead and scale a distributed growth marketing team (player-coach), partnering with Product, Marketing, Web, and Documentation to deliver acquisition programs. Manage paid acquisition channels and external agencies, and run lifecycle and in-product messaging using funnel metrics and analytics to increase conversion efficiency.

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FursaFursa
Elastic
Elastic
1 day ago

Head of Growth Marketing, Self-Service

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Last checked: 4 hours agoStatus: Live

Job Summary

Own customer acquisition for Elastic’s self-service business by driving high-intent trial starts and improving trial-to-paid conversion across the funnel. Lead and scale a distributed growth marketing team (player-coach), partnering with Product, Marketing, Web, and Documentation to deliver acquisition programs. Manage paid acquisition channels and external agencies, and run lifecycle and in-product messaging using funnel metrics and analytics to increase conversion efficiency.
Location: United States
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Set annual and quarterly growth plans and report performance against trial-start and conversion targets.
  • •Build, scale, and lead a distributed team of growth marketers; coach and develop the team.
  • •Own paid acquisition channels (paid search, paid social, display/retargeting, and emerging paid channels) and manage spend against CAC and payback goals.
  • •Run lifecycle marketing programs including email, nurture, and in-product messaging; build segmented, behavior-triggered journeys.
  • •Partner cross-functionally with Product, Marketing, Web, and Documentation to deliver acquisition programs that integrate lifecycle and in-product experiences.

Pay and Benefits

Salary: USD 160,300 - 253,600 annually
Perks:401kHealth InsuranceDentalVisionPaid LeaveParental LeaveRemote WorkLearning BudgetMeal Allowance

Key Requirements

  • •10+ years of growth marketing experience at B2B enterprise SaaS companies, including 3+ years building and leading teams.
  • •Experience in product-led growth (PLG) motion alongside an enterprise sales motion (e.g., Datadog, MongoDB, Atlassian, Confluent).
  • •Proven track record hitting acquisition targets and managing paid budgets against CAC and payback goals.
  • •Experience building teams from the ground up and managing external agencies for performance.
  • •Strong analytical skills with funnel metrics; SQL or product analytics experience (e.g., Amplitude) is a plus.
Experience:10+ yearsB2B enterprise SaaSProduct-led growth (PLG)
Skills:LeadershipCoachingExperimentationAnalytical thinkingCommunication
Languages:English
Tech Stack:SQLAmplitude

Company Brief

Elastic
Builds the Elastic Stack (Elasticsearch, Kibana, Beats, Logstash) and provides search, observability, and security solutions that enable organizations to search, analyze, and protect data in real time across applications, infrastructure, and enterprises.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2012
WebsiteLinkedIn