Senior Analyst, Research & Insights

Dotdash Meredith
New York
Workplace: HybridFull timeUSD 70,000 - 85,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 3-5 yearsEducation: bachelorsSkills: ["Research synthesis","Data storytelling","Communication","Problem-solving","Stakeholder presentations"]

Lead research strategy and audience insights for Beauty, Style, and Entertainment verticals, using first-party and syndicated data to uncover trends and craft data-driven stories. Support advertising partnerships through analyses for RFPs and ad hoc requests, advise Marketing, Editorial, and Sales, and help design quantitative consumer research studies. Partner with teams to translate insights into actionable recommendations for brand management, audience expansion, and sales initiatives.

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Dotdash Meredith
Dotdash Meredith
1 month ago

Senior Analyst, Research & Insights

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 days agoStatus: Live

Job Summary

Lead research strategy and audience insights for Beauty, Style, and Entertainment verticals, using first-party and syndicated data to uncover trends and craft data-driven stories. Support advertising partnerships through analyses for RFPs and ad hoc requests, advise Marketing, Editorial, and Sales, and help design quantitative consumer research studies. Partner with teams to translate insights into actionable recommendations for brand management, audience expansion, and sales initiatives.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Become an expert on Beauty, Style, and Entertainment audiences by going deep into site and audience data.
  • •Uncover insights from first-party data and multiple data sources, and use them to craft compelling stories that support advertising partnerships and campaigns.
  • •Advise Marketing, Editorial, and Sales teams on brand management, audience expansion, and sales initiatives.
  • •Consult on the design of in-house quantitative consumer research studies that deliver unique client and partner insights.
  • •Use expertise in large datasets to synthesize information, draw key insights, and provide results to both technical and non-technical audiences.

Pay and Benefits

Salary: USD 70,000 - 85,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLife Insurance

Key Requirements

  • •College degree required.
  • •Minimum of 3-5 years conducting research and analytics in the digital/media landscape and/or the beauty/style/entertainment space.
  • •Expertise with syndicated research sources including MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics, and Comscore (New Age, Telmar, MEMRI, or IMS familiarity preferred).
  • •Strong comfort with Excel and familiarity with comScore and Google Analytics; Google Trends is a plus.
  • •Knowledge/experience with data visualization tools; familiarity with Looker is a plus, along with excellent communication and data storytelling skills.
Experience:3-5 yearsDigital mediaBeautyStyleEntertainmentFirst-party dataResearch analytics
Education:Bachelor's
Skills:Research synthesisData storytellingCommunicationProblem-solvingStakeholder presentations
Tech Stack:ExcelMRI-SIMMONSMRI/Comscore FusionIPSOS AffluentGoogle AnalyticsComscoreNew AgeTelmarMEMRIIMSGoogle TrendsData visualizationLooker

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn