Marketing Manager

Workstreet
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Written communication","Verbal communication","Agency management","Market research","Problem-solving"]

Own Workstreet’s go-to-market marketing engine as an early Marketing team member, combining positioning and messaging with hands-on execution. Partner with sales, subject matter experts, and leadership to drive GTM enablement, create customer case studies, manage agencies for content and paid/SEO, and run events to generate demand. Conduct market and buyer-journey research to refine ICPs and optimize conversion touchpoints, reporting directly to the CRO.

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Workstreet
Workstreet
1 day ago

Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own Workstreet’s go-to-market marketing engine as an early Marketing team member, combining positioning and messaging with hands-on execution. Partner with sales, subject matter experts, and leadership to drive GTM enablement, create customer case studies, manage agencies for content and paid/SEO, and run events to generate demand. Conduct market and buyer-journey research to refine ICPs and optimize conversion touchpoints, reporting directly to the CRO.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Refine positioning and messaging, including ICP alignment and refreshing customer-facing materials (website, sales decks, proposals).
  • •Create customer case studies and sales collateral to support public offerings and service line information.
  • •Source, evaluate, and manage external agencies and contractors for content creation, paid advertising, and SEO.
  • •Oversee content calendar execution and develop event strategies to generate demand.
  • •Conduct customer interviews and market research to refine ICPs and optimize buyer-journey conversion touchpoints.
Travel: Low travel

Pay and Benefits

Perks:Annual BonusRemote Work

Key Requirements

  • •4+ years of B2B marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing).
  • •Experience managing external agencies, freelancers, and contractors.
  • •Background in marketing information security software, risk assessment platforms, or compliance ecosystems (e.g., SOC 2, ISO 27001, EU AI Act).
  • •Ability to organize and coordinate marketing work effectively as an “army of one.”
  • •Mastery of HubSpot data hygiene and how it influences the marketing pipeline.
Experience:4+ yearsB2B SaaS
Skills:Written communicationVerbal communicationAgency managementMarket researchProblem-solving
Languages:English
Tech Stack:HubSpotVanta

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Workstreet
Operates an online recruitment platform connecting employers with job seekers, offering job listings, candidate sourcing tools, and employer branding solutions to streamline hiring and talent acquisition processes for small to medium-sized businesses.
Industry: HR Tech
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