User Acquisition Manager (Meta & SnapChat)

Ruby Labs
Moldova, Latvia, Albania, North Macedonia, Slovakia, Malta, Croatia, Czech Republic, Romania, Spain, Turkey, Bulgaria, Poland, Hungary, Montenegro, Estonia, Cyprus, Lithuania, Greece, Serbia, Georgia
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical thinking","Problem-solving","Communication","Adaptability"]

Own daily user acquisition execution inside Meta and SnapChat ad accounts, launching and optimizing campaigns across funnels and regions. You’ll adapt creative sets, run structured testing, analyze performance, and identify winning creatives for scaling. The role focuses on ROI, eCPA/ROAS/CPM targets, cohort and audience analysis (gender, age, interests), and disciplined UA process—working closely with Creative Managers to source, iterate, and improve performance.

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FursaFursa
Ruby Labs
Ruby Labs
2 days ago

User Acquisition Manager (Meta & SnapChat)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 1 week ago

Job Summary

Own daily user acquisition execution inside Meta and SnapChat ad accounts, launching and optimizing campaigns across funnels and regions. You’ll adapt creative sets, run structured testing, analyze performance, and identify winning creatives for scaling. The role focuses on ROI, eCPA/ROAS/CPM targets, cohort and audience analysis (gender, age, interests), and disciplined UA process—working closely with Creative Managers to source, iterate, and improve performance.
Location: Moldova, Latvia, Albania, North Macedonia, Slovakia, Malta, Croatia, Czech Republic, Romania, Spain, Turkey, Bulgaria, Poland, Hungary, Montenegro, Estonia, Cyprus, Lithuania, Greece, Serbia, Georgia
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering

Key Responsibilities

  • •Execute and optimize user acquisition campaigns across Meta and SnapChat, covering multiple funnels and segments.
  • •Work directly in ad accounts to launch campaigns, manage budgets and bids, adapt creative sets, and continuously optimize placements, audiences, and ad combinations.
  • •Own testing for SnapChat creative and adapt/iterate creatives for Meta, analyzing performance and reporting key trends and insights.
  • •Analyze cohort performance to create dedicated campaigns for gender, age, and interest-based segments.
  • •Collaborate with Creative Managers to source, test, iterate, and scale top-performing creative concepts based on performance data.

Pay and Benefits

Perks:Remote WorkPaid Leave

Key Requirements

  • •2+ years of hands-on experience in User Acquisition / Performance Marketing, managing and scaling paid acquisition campaigns.
  • •Strong understanding of performance metrics including eCPA, ROAS, and CPM.
  • •Experience running worldwide campaigns with knowledge of targeting options, placements, audience segmentation, and budget management.
  • •Performance-focused approach to meeting CPA and ROI goals and scaling efficiently.
  • •Analytical ability to evaluate reports and build campaigns by region, age, gender, and audience segments.
Skills:Analytical thinkingProblem-solvingCommunicationAdaptability
Tech Stack:MetaSnapChatECPAROASCPMLookalike audiencesCohort analysis

Company Brief

Ruby Labs
Builds custom software products, platforms, and digital solutions for businesses, focusing on modern web and mobile development, UX design, and engineering consultancy to accelerate product delivery and technical strategy.
Industry: Professional Services
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