Senior Campaign Manager, ABX

Sprout Social
United States
Workplace: RemoteFull timeUSD 120,000 - 165,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Analytical skills","Stakeholder management","Communication","Influence"]

Own the ABX strategy and channel infrastructure that turns target account lists into pipeline and revenue. Lead paid digital and third-party sponsorship strategy, manage account-level web personalization and retargeting, and define persona messaging and content architecture. Set intent-signal approaches, align with Revenue Operations and account scoring, and build attribution reporting dashboards to optimize spend and prove pipeline impact across marketing and sales.

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Sprout Social
Sprout Social
1 day ago

Senior Campaign Manager, ABX

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own the ABX strategy and channel infrastructure that turns target account lists into pipeline and revenue. Lead paid digital and third-party sponsorship strategy, manage account-level web personalization and retargeting, and define persona messaging and content architecture. Set intent-signal approaches, align with Revenue Operations and account scoring, and build attribution reporting dashboards to optimize spend and prove pipeline impact across marketing and sales.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering

Key Responsibilities

  • •Own ABX channel infrastructure and measurement to reach, engage, and track key accounts across paid media, web, content, and reporting tied to pipeline.
  • •Define paid digital strategy and third-party digital sponsorships, including channel mix, audience targeting, bid strategy, and activation/measurement against account outcomes.
  • •Build and manage account-level web personalization and retargeting infrastructure aligned to buying-group and field engagement.
  • •Own content strategy and persona messaging frameworks that guide digital channels, scaling program messaging while collaborating on account-specific needs.
  • •Own intent signal strategy and ABX attribution: align with Revenue Operations, connect to pipeline data and account scoring, and optimize via attribution models and dashboards.

Pay and Benefits

Salary: USD 120,000 - 165,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kRemote WorkPaid LeaveParental LeaveLife Insurance

Key Requirements

  • •8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing, preferably in SaaS/technology.
  • •Proven track record owning and scaling ABM/ABX programs for enterprise accounts (1:1, 1:few, 1:many).
  • •Ability to operate as a strategic individual contributor by setting strategy and directing cross-functional execution without direct management authority.
  • •Strong influence and stakeholder alignment across Sales, Marketing, and Operations, including senior leadership, without a direct reporting line.
  • •Demonstrated experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation context.
Experience:8+ yearsSaaS
Skills:Analytical skillsStakeholder managementCommunicationInfluence
Languages:English
Tech Stack:6senseDemandbaseMarketoHubSpotSalesforceModern HealthE-Verify

Company Brief

Sprout Social
Provides a social media management platform that helps businesses manage engagement, publishing, analytics, and social customer care across channels to improve brand presence and customer relationships.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2010
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn