Solutions Product Marketing Manager

Perplexity
San Francisco, New York
Workplace: HybridFull timeUSD 150,000 - 185,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Leadership","Problem-solving"]

The role leads GTM strategy for Perplexity’s top verticals (Finance, Healthcare, Legal, and Consulting), translating buyer motions and use cases into campaigns, content, and sales enablement. You’ll own vertical GTM as a system, build industry-specific campaigns across channels, and develop battle cards and thought leadership to drive enterprise pipeline and revenue.

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Perplexity
Perplexity
5 months ago

Solutions Product Marketing Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

The role leads GTM strategy for Perplexity’s top verticals (Finance, Healthcare, Legal, and Consulting), translating buyer motions and use cases into campaigns, content, and sales enablement. You’ll own vertical GTM as a system, build industry-specific campaigns across channels, and develop battle cards and thought leadership to drive enterprise pipeline and revenue.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own vertical GTM as a system, not one-off campaigns
  • •Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
  • •Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
  • •Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
  • •Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical

Pay and Benefits

Salary: USD 150,000 - 185,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of product marketing experience, B2B preferred
  • •Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
  • •Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
  • •Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
  • •Advanced proficiency using AI tools to drive marketing outcomes
Experience:5+ yearsB2BEnterprise AIMarketing
Skills:CommunicationLeadershipProblem-solving
Tech Stack:AI toolsMarketing automationROI modelsCampaign management

Company Brief

Perplexity
Perplexity AI provides an AI-powered answer engine that returns conversational, citation-backed answers to user queries and offers Pro/Enterprise products and APIs for research, knowledge work, and search augmentation.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Revenue: USD 50M to 100M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor