Marketing Strategy Specialist

Delivery Hero
El Salvador
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Data-driven mindset","Initiative","Autonomy","Communication","Cross-functional collaboration"]

Execute growth and retention strategies for the user base, leading end-to-end CRM and Lifecycle efforts. Combine strong Business Intelligence with commercial vision to optimize acquisition, loyalty, and churn prevention. Serve as the analytical pillar of the team by turning data into actionable insights, designing reactivation and retention tactics, and continuously monitoring KPIs to inform launches, efficiency metrics, and cross-functional alignment across local/regional markets.

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FursaFursa
Delivery Hero
Delivery Hero
1 day ago

Marketing Strategy Specialist

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Last checked: 19 hours agoStatus: Live

Job Summary

Execute growth and retention strategies for the user base, leading end-to-end CRM and Lifecycle efforts. Combine strong Business Intelligence with commercial vision to optimize acquisition, loyalty, and churn prevention. Serve as the analytical pillar of the team by turning data into actionable insights, designing reactivation and retention tactics, and continuously monitoring KPIs to inform launches, efficiency metrics, and cross-functional alignment across local/regional markets.
Location: El Salvador
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute growth and retention strategies for the user base.
  • •Lead CRM and Lifecycle strategy to optimize acquisition, loyalty, and churn prevention.
  • •Process data to generate actionable insights and democratize information for strategic decision-making.
  • •Design and execute retention, reactivation, and churn-reduction strategies to maximize Lifetime Value.
  • •Analyze KPIs for new launches, identify business opportunities, produce performance diagnostics, and report efficiency metrics while aligning with local/regional areas.

Key Requirements

  • •Training in Engineering, Economics, Business, Marketing, or related fields.
  • •Strong experience in Strategy, CRM, Growth, or managing a user base.
  • •Intermediate/advanced SQL and spreadsheet skills (Excel or Google Sheets).
  • •Experience with data visualization tools (Looker, Power BI, Tableau).
  • •Data-driven mindset and ability to make business decisions from data, with initiative to lead complex end-to-end projects.
Education:
Skills:Data-driven mindsetInitiativeAutonomyCommunicationCross-functional collaboration
Languages:Spanish (LATAM)
Tech Stack:SQLExcelGoogle SheetsLookerPower BITableauPython

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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