Head of Product Marketing

Heidi Health
San Francisco, New York
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Strategic thinking","Communication","Analytical thinking","Collaboration"]

Own the AI Care Partner category by creating positioning, messaging, and launch plans that turn every release into something the market notices. Partner with product group leads to shape narrative and go-to-market strategy, translate AI and clinical capabilities into clinician-authentic value stories, and set market-readiness and quality bars. Lead and grow the team while building competitive intelligence, analyst/KOL relationships, and packaging, pricing, and monetization strategies across PLG and enterprise.

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Heidi Health
Heidi Health
1 day ago

Head of Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the AI Care Partner category by creating positioning, messaging, and launch plans that turn every release into something the market notices. Partner with product group leads to shape narrative and go-to-market strategy, translate AI and clinical capabilities into clinician-authentic value stories, and set market-readiness and quality bars. Lead and grow the team while building competitive intelligence, analyst/KOL relationships, and packaging, pricing, and monetization strategies across PLG and enterprise.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own positioning and messaging for the AI Care Partner category across clinician, enterprise, and patient audiences.
  • •Partner directly with product group leads to shape narrative and go-to-market strategy for product areas.
  • •Run end-to-end launches (alpha to enterprise rollout) defining tiers, readiness gates, and success metrics.
  • •Translate complex AI and clinical capability into clinician-authentic value stories and proof assets with Brand, Field, and Growth.
  • •Lead and grow a team and act as the throughline between Product, Brand, and Growth to ensure the market experience matches what’s shipping.

Pay and Benefits

Perks:Health InsuranceDentalVision401kLearning BudgetWellness StipendHome OfficePaid ParentalEquity

Key Requirements

  • •8+ years in product marketing, prioritizing what you’ve shipped/built over years on the clock.
  • •Built category positioning from scratch at least once, with comfort making calls when data is incomplete.
  • •Passion for AI evidenced by hands-on building, prototyping, or side projects.
  • •Default to building over requesting, with confidence and openness to being wrong.
  • •Demonstrated ability to translate complex AI/clinical capability into value stories and proof assets for clinicians and enterprise buyers.
Experience:HealthcareAI
Skills:LeadershipStrategic thinkingCommunicationAnalytical thinkingCollaboration

Company Brief

Heidi Health
Builds an AI medical scribe and clinical productivity platform that automates documentation, form-filling, and task management to expand clinician capacity across hospitals, GP clinics and specialist services worldwide.
Industry: HealthTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: Melbourne, Australia
Founded: 2019
Glassdoor
Glassdoor: 4.7
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