VP, Revenue Marketing

Own CaptivateIQ’s demand engine and GTM revenue metrics across demand, marketing ops, field initiatives, and the BDR organization. Build and maintain measurement architecture for funnel velocity, channel ROI, and pipe-to-spend, forecasting and reporting pipeline/bookings impact with disciplined cadence. Lead AI-native marketing operations and scale the marketing tech stack (e.g., HubSpot, UserGems). Evolve field strategy toward high-value in-person engagement and extend BDR efforts to expansion and retention in partnership with Customer Experience.