VP, Revenue Marketing

CaptivateIQ
United States, Toronto
Workplace: RemoteFull timeUSD 305,000 - 385,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Operational excellence","Cross-functional collaboration","Forecasting","Building in ambiguity"]

Own CaptivateIQ’s demand engine and GTM revenue metrics across demand, marketing ops, field initiatives, and the BDR organization. Build and maintain measurement architecture for funnel velocity, channel ROI, and pipe-to-spend, forecasting and reporting pipeline/bookings impact with disciplined cadence. Lead AI-native marketing operations and scale the marketing tech stack (e.g., HubSpot, UserGems). Evolve field strategy toward high-value in-person engagement and extend BDR efforts to expansion and retention in partnership with Customer Experience.

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FursaFursa
CaptivateIQ
CaptivateIQ
1 month ago

VP, Revenue Marketing

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Last checked: 11 hours agoStatus: Live

Job Summary

Own CaptivateIQ’s demand engine and GTM revenue metrics across demand, marketing ops, field initiatives, and the BDR organization. Build and maintain measurement architecture for funnel velocity, channel ROI, and pipe-to-spend, forecasting and reporting pipeline/bookings impact with disciplined cadence. Lead AI-native marketing operations and scale the marketing tech stack (e.g., HubSpot, UserGems). Evolve field strategy toward high-value in-person engagement and extend BDR efforts to expansion and retention in partnership with Customer Experience.
Location: United States, Toronto
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own accountability for pipeline and revenue KPIs across all sources of demand, including segment-level performance (enterprise vs. mid-market).
  • •Design and maintain performance measurement architecture for funnel velocity, channel ROI, and pipe-to-spend/cost of acquisition.
  • •Forecast, measure, and report the impact of demand generation on pipeline and bookings with consistent metrics.
  • •Champion AI-native marketing operations and integrate AI/agentic workflows (Claude, automation) into demand gen, ops, and BDR processes.
  • •Audit and scale the marketing tech stack (e.g., HubSpot, UserGems) and lead the BDR/demand generation team, including extending scope to post-sale expansion and retention.

Pay and Benefits

Salary: USD 305,000 - 385,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kLearning Budget

Key Requirements

  • •10+ years of GTM leadership with 5+ years driving revenue, demand, or field initiatives at scale, including 3+ years directly managing a BDR or sales development team.
  • •Enterprise demand generation expertise (mid-market exposure desirable).
  • •Proven ability to architect measurement systems and operational infrastructure (funnel metrics, channel ROI, pipe-to-spend).
  • •Expertise managing cross-functional teams and implementing a rigorous operational cadence across demand, ops, field, and sales development.
  • •Track record integrating Claude or GPT-based workflows into marketing operations to improve efficiency.
Experience:10+ yearsGTMB2B SaaS
Skills:LeadershipOperational excellenceCross-functional collaborationForecastingBuilding in ambiguity
Tech Stack:ClaudeGPTHubSpotUserGems

Company Brief

CaptivateIQ
Provides a cloud-based sales commission and incentive compensation platform that automates commission calculations, reporting, and plan management to help revenue teams run accurate, scalable incentive programs.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn